Perifery™, a division of DataCore, has appointed Bubble Agency, the global PR, marketing, and events specialist for the media and entertainment technology sector. This strategic partnership will enhance visibility and recognition, strengthening Perifery’s brand across key verticals.
Perifery was created to focus on digital workflow innovation in high growth markets, and forms a dedicated business unit that ensures media and entertainment companies can streamline, preserve, protect, and monetize digital assets. Perifery has invested heavily in R&D and created a portfolio of innovative solutions that enhance video workflows. It provides rapid, secure, and scalable media infrastructure, optimising asset search with cutting-edge AI integration.
Following on from an initial brand messaging project for Perifery, Bubble Agency led the company’s press engagement at NAB Show 2024, the largest event for professionals in the media, entertainment, and technology industries, taking place in Las Vegas, Nevada. Under this new partnership, Perifery has now confirmed an ongoing retainer, leveraging Bubble Agency’s proven track record for targeted PR campaigns.
Bubble Agency will play a crucial role in Perifery’s communications strategy and ensure it is positioned at the forefront of industry conversations on innovative media technology. The agency’s global team will lead PR activations; including a thought leadership initiative, speaking opportunity programme, awards programme, media liaison and proactive outreach.
Leanne Tomlin, Marketing Director – EMEA, Perifery, commented: “Bubble Agency proactively drives our PR strategy, to not only make sure we have a consistent message, but that we also tailor communication to the nuances of each region. We trust the Bubble team completely, they are extremely easy to work with and feel like an extension of our own team. This adds huge value because Bubble’s brand awareness in the sector translates to more exposure for Perifery, which we couldn’t achieve without them.”
Deepika Bajaj, Marketing Director, Demand Generation – Americas, Perifery, added: “We are thrilled to partner with Bubble as our PR agency. The Bubble team’s expertise in media and entertainment, along with their innovative approach, makes them a trusted partner. We look forward to their fresh ideas and opportunities, especially in AI and cloud, to strengthen our market presence.”
Sadie Groom, CEO of Bubble Agency, said, “This collaboration underscores Bubble Agency’s commitment to the media and entertainment sector. Perifery has recently made a series of strategic acquisitions and developed relationships with key partners to expand its customer base, and we will use our expertise and deep knowledge of this vertical to help achieve their business objectives and continue their impressive growth.”
