Writing a great award entry for your company

Why enter industry awards? Awards are as valuable in business as a great TripAdvisor review for a hotel – holding a great deal of prestige and kudos. So what is the first step? Finding the right awards for your company and these can include:

1) Relevant to the industry your company specialises in

2) Championing your business as a whole

3) Solutions and/or products that your company offers

2) Highlighting the talent within your company

Apart from the shiny trophy you may receive, award wins are a great way to elevate your brand’s presence within the industry. Winning an award for a ‘Best of Show’ or ‘Product of the Year’ carries weight throughout your business, from sales pitches to potential customers to boosting morale within your team.

Award judges could also be potential customers or employees and industry influencers so how can your business stand out from the crowd of other submissions for your award? Ask yourself, is your product an industry first? What makes this product so unique compared to your competitors’? If you’re submitting an entry about a member of staff, what qualities made them stand head and shoulders above others? As a business, what have you done that is a game-changer? Judges will have a large number of entries to sift through, so always ensure that you’re including top level information that will help your submission shine. This could be statistics, customer feedback or testimonials. Taking the above in to consideration, it is not just about winning per say, it is also about getting seen in front of a panel of judges who are now aware of your latest innovations and company news, gaining you further exposure. Don’t be shy to highlight your achievements, and most importantly – don’t waffle!

Entry requirements can sometimes ask for 100 words, 300 words or 3000 words, so you need to be on point with the content you are providing. It’s all about structure and ensuring the right information is included to make the entry engaging, leave an impression on the judges and stand out from the rest. A checklist of the top three to five highlights to include in an entry will be helpful to help you formulate the best submission. These highlights include:

  • Have I included everything the award brief requires?
  • Does what I am submitting match the criteria they have specified – ensure that you tick all of these things off
  • Have I kept the information in the award entry streamlined?
  • Have I included testimonials?
  • Have I included images/supplementary materials to accompany the submission?
  • Does this stand out? Does this say I/they/we should win because…

Once you have been shortlisted (and hopefully when you have won) promotion is the next step, highlighting the company’s success to your stakeholders, from customers and potential customers to shareholders, employees, competitors and journalists. 

Keeping an annual awards calendar database will help you identify which ones are relevant for you to enter. This calendar should be reviewed at the beginning of each month, so everyone is aware of entry deadlines and which submissions may need to be drafted or adapted in order to submit.

At Bubble, we are huge advocates for industry awards, having written submissions for the majority of our clients – and we are thrilled to have been involved in over 15 awards wins in 2020.

Be bold, be informative and be confident, and go out there and claim your wins!

If you are interested in learning more about how Bubble Agency can assist in writing a great award entry, email: hello@bubbleagency.com


A Few Kind Words...

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – Disguise

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.