What is PR and why is it important for your business?

By Louise Wells, Associate Director at Bubble Agency

I’ve been part of the public relations industry (PR) for 16 years, and specifically in the Media and Entertainment space for 14 years. I chose to specialise in business to business PR (B2B) because of the measurable impact it has on a business. It’s about fostering strong relationships with editors, and key industry influencers and providing them with compelling business stories, drawing a from a business’ customers as well as its partner network.

Although I’ve been in PR for a relatively long time now, it baffles me that two out of ten executives do not know what PR is, and that 40 percent do not think PR delivers good value to their business (PR Week). PR is about the management of a company’s or individual’s, reputation, as well as influencing audiences. Fundamentally, it’s about using a skillset of techniques to subtly and subversively influence someone to make a buying decision or to change / influence their attitude towards something or someone.

PR is necessary because it offers businesses and individuals the opportunity to tell a story and deliver messages in a tailored and concise way. It’s also important for brand visibility as part of the wider marketing function, for B2B especially. PR is there to ensure a brand receives exposure throughout the course of a year and not just ‘pop up’ when it has a product to launch, or a new version of its software to unveil, it must be ongoing visibility and communications.

When I first joined Bubble Agency at the start of 2017, we were working with a company in the file transfer space on a project basis around tradeshow PR. We showed the company the value of moving their PR efforts to ongoing activity, which was backed with a measurable campaign plan and has contributed to them now being the leading voice in that space, soaring above the competition.

It cannot be underestimated how external consultancy can add value to a business. It is essential for any customer facing company to have a strong profile that transmits the company’s key messaging and provides a steady beat on the company’s activities, crucial not only to secure ongoing sales results, but also in the controlling of the reactions to the messaging and providing feedback to continue refining those sales.

Having experts to rely on means companies can focus on what they do best and be assured a dedicated PR team is working as an extension of their in-house team, and is constantly in contact with the latest trends, consumer behaviours and ways of stirring a conversation. On an ongoing basis, this allows the company to stay current and active, and during a communication crisis, having the advice of these experts on an ongoing basis, will lead them to know how to react and control the situation.

If you are interested in learning more about PR, and about how Bubble Agency can assist in transforming your business with our knowledge and network, please email: hello@bubbleagency.com

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A Few Kind Words...

Catherine Watling – Visual Data
Visual Data - Catherine Watling

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP
CVP - Mark Forth

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech
Masstech - Nik Forman

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – disguise
disguise - Tom Rockhill

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show
The Media Production and Technology Show - Charlotte Wheeler

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream
Primestream - Robert Lisman

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.

Bob Boster – Clear-Com
Clear-Com - Bob Boster

One thing that really sets them apart is the depth of their relationships with the editors and the community that serves our space.

Brian Clark – NEP UK
NEP UK - Brian Clark

They're a nice, easy, straightforward, honest company to deal with.

Jon Finegold – Signiant
Signiant - Jon Finegold

As Signiant’s core market is M&E, Bubble has proven to be the perfect agency for us. They understand our market and are well-connected with the key influencers, publications and events in the industry. Day-to-day they are always on top of every detail and are a joy to work with. They are, after all, Bubbles.

Kimberley Zajicek – PHABRIX
PHABRIX - Kimberley Zajicek

The Bubbles are highly knowledgeable, reliable and have become an integral part of our team. Their winning combination of industry passion and communications expertise has generated a significant increase in our media presence, both in print and online.