What is PR and why is it important for your business?

By Louise Wells, Associate Director at Bubble Agency

I’ve been part of the public relations industry (PR) for 16 years, and specifically in the Media and Entertainment space for 14 years. I chose to specialise in business to business PR (B2B) because of the measurable impact it has on a business. It’s about fostering strong relationships with editors, and key industry influencers and providing them with compelling business stories, drawing a from a business’ customers as well as its partner network.

Although I’ve been in PR for a relatively long time now, it baffles me that two out of ten executives do not know what PR is, and that 40 percent do not think PR delivers good value to their business (PR Week). PR is about the management of a company’s or individual’s, reputation, as well as influencing audiences. Fundamentally, it’s about using a skillset of techniques to subtly and subversively influence someone to make a buying decision or to change / influence their attitude towards something or someone.

PR is necessary because it offers businesses and individuals the opportunity to tell a story and deliver messages in a tailored and concise way. It’s also important for brand visibility as part of the wider marketing function, for B2B especially. PR is there to ensure a brand receives exposure throughout the course of a year and not just ‘pop up’ when it has a product to launch, or a new version of its software to unveil, it must be ongoing visibility and communications.

When I first joined Bubble Agency at the start of 2017, we were working with a company in the file transfer space on a project basis around tradeshow PR. We showed the company the value of moving their PR efforts to ongoing activity, which was backed with a measurable campaign plan and has contributed to them now being the leading voice in that space, soaring above the competition.

It cannot be underestimated how external consultancy can add value to a business. It is essential for any customer facing company to have a strong profile that transmits the company’s key messaging and provides a steady beat on the company’s activities, crucial not only to secure ongoing sales results, but also in the controlling of the reactions to the messaging and providing feedback to continue refining those sales.

Having experts to rely on means companies can focus on what they do best and be assured a dedicated PR team is working as an extension of their in-house team, and is constantly in contact with the latest trends, consumer behaviours and ways of stirring a conversation. On an ongoing basis, this allows the company to stay current and active, and during a communication crisis, having the advice of these experts on an ongoing basis, will lead them to know how to react and control the situation.

If you are interested in learning more about PR, and about how Bubble Agency can assist in transforming your business with our knowledge and network, please email: hello@bubbleagency.com


A Few Kind Words...

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – Disguise

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.