Arvato EditMate

Bubble Agency Delivers Brand Workshop and Marketing Campaigns for Arvato EditMate


IT specialist Arvato Broadcast Systems, part of the global Bertelsmann group, has retained Bubble’s PR services since 2017. The company recently approached Bubble with a brand marketing assignment, to evaluate the perception of its project management tool EditMate in the market place and how its current branding relates to its audiences, and to create and deliver a marketing campaign based on the results.


To examine and assess EditMate’s brand values and benefits. To create a marketing campaign that would talk to EditMate’s audiences in the most effective ways. To deliver the marketing campaign and materials, reaching global audiences within the specified budget and KPIs.


  • Bubble hosted a one-day branding workshop at Arvato’s HQ
  • Created a messaging matrix with themes and statements to use in the marketing campaigns
  • Created four visual campaigns for use in different marketing channels and to different audiences
  • Researched and devised a marketing campaign and budget using industry associations and trade magazines, email campaigns, social media and PR
  • Wrote and produced two whitepapers, a blog piece and copy for the email campaigns
  • Created web landing pages within the Arvato/Bertelsmann templates
  • Created all social media content including videos, images and text and posted to main social media channels, including post boosting and PPC
  • Delivered all of the content to various parties within a two month timeframe and on budget


  • The content from the branding workshop was used throughout the campaign and is now used in all of Arvato’s marketing activity for the product as well as market intelligence for the sales teams
  • The direct email campaigns had an above average open rate
  • The social media campaign delivered a consistent increase in followers and click-throughs to the whitepapers, resulting in over 300 leads


A Few Kind Words...

Catherine Watling – Visual Data
Visual Data - Catherine Watling

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP
CVP - Mark Forth

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech
Masstech - Nik Forman

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – disguise
disguise - Tom Rockhill

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show
The Media Production and Technology Show - Charlotte Wheeler

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream
Primestream - Robert Lisman

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.

Bob Boster – Clear-Com
Clear-Com - Bob Boster

One thing that really sets them apart is the depth of their relationships with the editors and the community that serves our space.

Brian Clark – NEP UK
NEP UK - Brian Clark

They're a nice, easy, straightforward, honest company to deal with.

Jon Finegold – Signiant
Signiant - Jon Finegold

As Signiant’s core market is M&E, Bubble has proven to be the perfect agency for us. They understand our market and are well-connected with the key influencers, publications and events in the industry. Day-to-day they are always on top of every detail and are a joy to work with. They are, after all, Bubbles.

Kimberley Zajicek – PHABRIX
PHABRIX - Kimberley Zajicek

The Bubbles are highly knowledgeable, reliable and have become an integral part of our team. Their winning combination of industry passion and communications expertise has generated a significant increase in our media presence, both in print and online.