Arvato EditMate

Bubble Agency Delivers Brand Workshop and Marketing Campaigns for Arvato EditMate


IT specialist Arvato Broadcast Systems, part of the global Bertelsmann group, has retained Bubble’s PR services since 2017. The company recently approached Bubble with a brand marketing assignment, to evaluate the perception of its project management tool EditMate in the market place and how its current branding relates to its audiences, and to create and deliver a marketing campaign based on the results.


To examine and assess EditMate’s brand values and benefits. To create a marketing campaign that would talk to EditMate’s audiences in the most effective ways. To deliver the marketing campaign and materials, reaching global audiences within the specified budget and KPIs.


  • Bubble hosted a one-day branding workshop at Arvato’s HQ
  • Created a messaging matrix with themes and statements to use in the marketing campaigns
  • Created four visual campaigns for use in different marketing channels and to different audiences
  • Researched and devised a marketing campaign and budget using industry associations and trade magazines, email campaigns, social media and PR
  • Wrote and produced two whitepapers, a blog piece and copy for the email campaigns
  • Created web landing pages within the Arvato/Bertelsmann templates
  • Created all social media content including videos, images and text and posted to main social media channels, including post boosting and PPC
  • Delivered all of the content to various parties within a two month timeframe and on budget


  • The content from the branding workshop was used throughout the campaign and is now used in all of Arvato’s marketing activity for the product as well as market intelligence for the sales teams
  • The direct email campaigns had an above average open rate
  • The social media campaign delivered a consistent increase in followers and click-throughs to the whitepapers, resulting in over 300 leads


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing,

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.