Perifery Appoints Bubble Agency as its Global PR Partner

Perifery™, a division of DataCore, has appointed Bubble Agency, the global PR, marketing, and events specialist for the media and entertainment technology sector. This strategic partnership will enhance visibility and recognition, strengthening Perifery’s brand across key verticals.

Perifery was created to focus on digital workflow innovation in high growth markets, and forms a dedicated business unit that ensures media and entertainment companies can streamline, preserve, protect, and monetize digital assets. Perifery has invested heavily in R&D and created a portfolio of innovative solutions that enhance video workflows. It provides rapid, secure, and scalable media infrastructure, optimising asset search with cutting-edge AI integration.

Following on from an initial brand messaging project for Perifery, Bubble Agency led the company’s press engagement at NAB Show 2024, the largest event for professionals in the media, entertainment, and technology industries, taking place in Las Vegas, Nevada. Under this new partnership, Perifery has now confirmed an ongoing retainer, leveraging Bubble Agency’s proven track record for targeted PR campaigns.

Bubble Agency will play a crucial role in Perifery’s communications strategy and ensure it is positioned at the forefront of industry conversations on innovative media technology. The agency’s global team will lead PR activations; including a thought leadership initiative, speaking opportunity programme, awards programme, media liaison and proactive outreach. 

Leanne Tomlin, Marketing Director – EMEA, Perifery, commented: “Bubble Agency proactively drives our PR strategy, to not only make sure we have a consistent message, but that we also tailor communication to the nuances of each region. We trust the Bubble team completely, they are extremely easy to work with and feel like an extension of our own team. This adds huge value because Bubble’s brand awareness in the sector translates to more exposure for Perifery, which we couldn’t achieve without them.”

Deepika Bajaj, Marketing Director, Demand Generation – Americas, Perifery, added: “We are thrilled to partner with Bubble as our PR agency. The Bubble team’s expertise in media and entertainment, along with their innovative approach, makes them a trusted partner. We look forward to their fresh ideas and opportunities, especially in AI and cloud, to strengthen our market presence.” 

Sadie Groom, CEO of Bubble Agency, said, “This collaboration underscores Bubble Agency’s commitment to the media and entertainment sector. Perifery has recently made a series of strategic acquisitions and developed relationships with key partners to expand its customer base, and we will use our expertise and deep knowledge of this vertical to help achieve their business objectives and continue their impressive growth.”


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing,

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.