Leading U.S. Media Technology Company, Advanced Systems Group (ASG), Appoints Bubble Agency as its Strategic Marketing Partner

Advanced Systems Group (ASG), the leading provider of solutions, systems and services for media production and post in the U.S., has appointed Bubble Agency, the global PR, marketing and events specialist for the media and entertainment technology and services sectors, as its full-service marketing agency.

ASG is a value-added reseller and a provider of managed services, cloud solutions and systems integration. Its customers include Hollywood film studios, major broadcasters, and some of the world’s biggest technology companies.

ASG is the first client that Bubble Agency will provide purely U.S. marketing services for since the agency launched its Americas entity, Bubble Agency, Inc., in August 2021. Bubble Agency’s recently appointed Head of Americas, Kim Willsher, and Marketing Director, Nikita Panchal, will lead the account team. Their remit includes devising and executing ASG’s marketing strategy across the company, with a particular focus on its new cloud solutions and fast-growing managed services team.

“Like ASG, Bubble Agency has a long heritage in the media and entertainment technology and services industry that will be invaluable as we work together to elevate ASG’s brand across all customer touchpoints,” said Paul Weiser, ASG’s Head of Marketing. “With experts spanning traditional and digital marketing, PR and social media, copywriting and design, the Bubble team provides a full range of marketing services, but with the attentive client servicing and industry expertise of a specialist agency.”

Bubble Agency’s CEO, Sadie Groom, added: “With customers like AMC, Electronic Arts, and Vice, ASG is one of the most respected technology and services providers in the media and entertainment sector. The company has grown primarily through word of mouth to date, which is a testament to its customer-centric approach, but we’re looking forward to taking ASG’s brand to the next level at this exciting time in the company’s history.”

This new client win follows significant growth for Bubble Agency in 2021. Other companies that have appointed Bubble this year include:

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A Few Kind Words...

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!