Leading U.S. Media Technology Company, Advanced Systems Group (ASG), Appoints Bubble Agency as its Strategic Marketing Partner

Advanced Systems Group (ASG), the leading provider of solutions, systems and services for media production and post in the U.S., has appointed Bubble Agency, the global PR, marketing and events specialist for the media and entertainment technology and services sectors, as its full-service marketing agency.

ASG is a value-added reseller and a provider of managed services, cloud solutions and systems integration. Its customers include Hollywood film studios, major broadcasters, and some of the world’s biggest technology companies.

ASG is the first client that Bubble Agency will provide purely U.S. marketing services for since the agency launched its Americas entity, Bubble Agency, Inc., in August 2021. Bubble Agency’s recently appointed Head of Americas, Kim Willsher, and Marketing Director, Nikita Panchal, will lead the account team. Their remit includes devising and executing ASG’s marketing strategy across the company, with a particular focus on its new cloud solutions and fast-growing managed services team.

“Like ASG, Bubble Agency has a long heritage in the media and entertainment technology and services industry that will be invaluable as we work together to elevate ASG’s brand across all customer touchpoints,” said Paul Weiser, ASG’s Head of Marketing. “With experts spanning traditional and digital marketing, PR and social media, copywriting and design, the Bubble team provides a full range of marketing services, but with the attentive client servicing and industry expertise of a specialist agency.”

Bubble Agency’s CEO, Sadie Groom, added: “With customers like AMC, Electronic Arts, and Vice, ASG is one of the most respected technology and services providers in the media and entertainment sector. The company has grown primarily through word of mouth to date, which is a testament to its customer-centric approach, but we’re looking forward to taking ASG’s brand to the next level at this exciting time in the company’s history.”

This new client win follows significant growth for Bubble Agency in 2021. Other companies that have appointed Bubble this year include:

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A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.