Advanced Systems Group (ASG), the leading provider of solutions, systems and services for media production and post in the U.S., has appointed Bubble Agency, the global PR, marketing and events specialist for the media and entertainment technology and services sectors, as its full-service marketing agency.
ASG is a value-added reseller and a provider of managed services, cloud solutions and systems integration. Its customers include Hollywood film studios, major broadcasters, and some of the world’s biggest technology companies.
ASG is the first client that Bubble Agency will provide purely U.S. marketing services for since the agency launched its Americas entity, Bubble Agency, Inc., in August 2021. Bubble Agency’s recently appointed Head of Americas, Kim Willsher, and Marketing Director, Nikita Panchal, will lead the account team. Their remit includes devising and executing ASG’s marketing strategy across the company, with a particular focus on its new cloud solutions and fast-growing managed services team.
“Like ASG, Bubble Agency has a long heritage in the media and entertainment technology and services industry that will be invaluable as we work together to elevate ASG’s brand across all customer touchpoints,” said Paul Weiser, ASG’s Head of Marketing. “With experts spanning traditional and digital marketing, PR and social media, copywriting and design, the Bubble team provides a full range of marketing services, but with the attentive client servicing and industry expertise of a specialist agency.”
Bubble Agency’s CEO, Sadie Groom, added: “With customers like AMC, Electronic Arts, and Vice, ASG is one of the most respected technology and services providers in the media and entertainment sector. The company has grown primarily through word of mouth to date, which is a testament to its customer-centric approach, but we’re looking forward to taking ASG’s brand to the next level at this exciting time in the company’s history.”
This new client win follows significant growth for Bubble Agency in 2021. Other companies that have appointed Bubble this year include:
- iWedia, a leading provider of world-class software solutions for connected TV devices
- Mark Roberts Motion Control (MRMC), a Nikon Group Company
- Singular.live, the pioneer of revolutionary cloud-based technology for live graphic overlays
- Workflow Intelligence Nexus (WIN), a leader in media workflow automation
- Xencelabs Techologies Ltd., which develops innovative professional digital design tablets and accessories