GlobalM Appoints Bubble Agency as International Partner

London, United Kingdom, 19th January 2024GlobalM, an advanced software-defined video network provider, has appointed Bubble Agency, the global PR, marketing, and events specialist for the media and entertainment technology sector, as its agency partner.

Based in Geneva, Switzerland, GlobalM is dedicated to providing high quality IP delivery services to broadcasters, content owners, and operators. The patented GlobalM solution orchestrates cloud resources for video transport services, integrating cloud computing into broadcast workflows. The software-defined video network scales to real-time demand, without losing the quality of a single stream.

Following on from an initial six-month project, Bubble Agency will work with GlobalM to provide PR support; including an industry-specific thought leadership initiative, awards programme, and media relationship management. The agency’s dedicated marketing team will plan and deliver campaigns tailored to both technical and commercial targets within news, sports, and entertainment organisations.

Bubble Agency’s proven track record and expertise in the media and broadcast sectors will ensure GlobalM’s message is clearly communicated across all regions, with strategic brand positioning and targeted PR and marketing activities.

Paul Calleja, CEO and Chief Technology Officer, GlobalM, said: “GlobalM allows users to seamlessly engage with cloud systems, adapting broadcast-IP technology to suit their requirements across a wide variety of use cases. It is therefore crucial for us to partner with an agency that not only has expertise in our sector, but also has a high-level of technical understanding to convey the benefits of our solution. Bubble Agency is the ideal partner to share our vision throughout the media and broadcast ecosystem.”

Sadie Groom, CEO of Bubble Agency, said, “We are delighted to continue our partnership with GlobalM, an unquestionable innovator in video content delivery. Our team has the knowledge and expertise to raise GlobalM’s profile in the media and broadcast sector. Bubble Agency’s continuous growth in this space, working with clients such as EMG, Ateme, Ross Video, Signiant and X2X, further demonstrates our commitment to business transformation and client recognition.”

GlobalM can be used with any SRT, RIST or RTMP compliant encoder or decoder, as well as with the integrated SRT mobile app for iOS and Android. Its new enhanced cloud media processing (transcoding / remultiplexing) capabilities, offer complete cloud-based workflows for media contribution, distribution, and remote production. 


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing,

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.