Freight Minds

Freight Minds, previously known as SFW Logistics, has over 125 years of collective experience in solving the challenges of modern-day freight forwarding and logistics, specialising in large-scale events for some of the world's biggest artists. The company recently approached Bubble for assistance with a rebrand to strengthen the brand’s appeal to its target audience.


To work closely with the stakeholders of Freight Minds to create a brand that aligns its
identity and image to appeal to its target audience. The rebrand included creating a new
website, marketing collateral, and new social media pages.


  • To work closely with stakeholders of Freight Minds to understand what they want from the rebrand
  • Undertake market research: research websites and the industry to understand the features, look and feel stakeholders would want to see on the website
  • Create and launch a new website incorporating the brand’s luxury and modern feel
  • Create and launch new social media pages with the same handle and the new branding
  • Create and distribute a press release about the launch of Freight Minds’ as a rebrand
  • Deliver all of the content to Freight Minds within a tight timeframe and on budget


  • Ideas from the market research were used to design the website
  • Delivered all of the content to Freight Minds within the agreed timeframe and budget
  • All social channels created were consistent with the branding and messaging. The first post introducing Freight Minds was successfully published and well received. Collectively across all social media channels, it received over 1,000 impressions
  • Secured press coverage from the press release announcement
    • Coverage 1Industry logistics veterans launch Freight Minds
    • Coverage 2Industry Vets Launch Freight Forwarding Company
    • Coverage 3 Industry veterans join forces to establish Freight Minds
    • Coverage 4Freight Minds brings unmatched skills and experience to live event freight forwarding

Check the website here –


A Few Kind Words...

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing,

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.