Supponor Appoints Rusty Lawrence as new Business Development Executive

Former MD of TGI Sport Europe Brings 30+ Years Of Sports Industry Experience

London, United Kingdom, 07.06.2023 – Supponor, the world’s leading technology provider in virtual advertising for sports, today announced the appointment of Rusty Lawrence, the former Managing Director of TGI Sport Europe, as its new Business Development Executive.

Lawrence brings with him over 30 years of senior level experience in the sports industry and an extensive network of contacts and relationships. His new role will see him leverage his expertise to drive new business opportunities, primarily in North America, with major sports leagues & teams, colleges and regional and national broadcasters and other key partners.

Prior to joining Supponor, Lawrence spent over 17 years with TGI Sport – a major Supponor shareholder – holding various senior roles including Chief Operating Officer, CEO Americas, and most recently Managing Director, TGI Europe. Previously he co-founded Siteline Productions, an event production company forming live experiences for industry sports leaders including MLB, NFL, the NFLPA, USOC and FIFA. He has also held various board positions with industry leading organizations.

James B. Gambrell, CEO, Supponor, said, “We are delighted to welcome Rusty to the Supponor team. Having worked with Rusty in his previous roles, I know that his depth of strategic and  commercial experience, together with his unrivalled network, make him a key asset to support our growth ambitions as we rapidly expand our commercial footprint in North America and beyond.”

Rusty Lawrence said, “Supponor’s pioneering technology has created an incredible product range, bringing brand-new opportunities for added value and monetization to a wide range of sports and rights holders. It is an exciting time to join this innovative organization, and I am confident that my industry experience will help Supponor to grow further and exploit new opportunities.”

About Supponor

Supponor has been the market leader in the virtual advertising industry for the past decade, proven in live broadcast environments in thousands of top-tier sports events worldwide. Supponor AIR®, launched in 2021, is a fully software-based technology platform that relies on leading-edge computer vision approaches, underpinned by Artificial Intelligence (AI) and Machine Learning (ML), to deliver authentic virtual placement or replacement advertising live, on any surface, in any sport, at any venue, and in any weather condition. Supponor’s virtual advertising solutions have been trusted by rights holders in top-tier sports leagues across football, hockey, basketball, rugby, cricket and a host of other top sports. Supponor is headquartered in London and has its core R&D base in Helsinki, with regional offices in Barcelona, Milan, Cologne, New York, Toronto, Sophia Antipolis and Sydney. Additional information:


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