Canon Pro

Canon Pro Works with Bubble Agency to Undertake Marketing Audit and Audience Research for EMEA

Canon Pro is a reputable brand in the cinematography space. In2021 the company appointed Bubble Agency to conduct a  full 360 marketing audit in EMEA. Bubble pulled together a comprehensive team of experts specialising in different areas of marketing to carry out the in-depth examination across the following divisions:

  • Website
  • Search Engine Marketing
    • Search Engine Optimisation
    • Pay Per Click
  • Social media
  • PR
    • Events
    • Sponsorships
    • Awards
    • Speaking opportunities
  • Email communications

A second strand to the project involved researching Canon’s target audience base by carrying out qualitative and quantitative research and feeding back anonymised patterns in trends.

This involved writing and constructing the survey and interviews (in different European languages) and working with well-known cinematography publications to share the survey link and gather data.

Bubble then provided Canon Pro with detailed recommendations to help shape its marketing strategies and tactics across EMEA for 2022.  This part of the project involved writing and constructing the survey and interviews (in different European languages were needed), and then working with well-known cinematography publications to share the survey link and gather data. The insights were very telling and interesting.

The project lead, Ryuhei Kamata, said: ‘Thank you for all the support and detailed insight you have provided us on the research and audit. It has been a very useful input for me whilst I worked on the 2022 planning.

This was a valuable exercise for Canon Pro to review the organisation’s outside opportunities and threats, as well as take an in-depth look at the way the business is coping with its internal strengths and weaknesses. This audit was also benchmarked against four key industry competitors.


Besides taking a closer look at (or in some cases identifying and bringing to the surface) what isn’t working, gaining exposure to new ideas and different strategies, and getting in-depth insight into your competitors, an audit enables a company to save time and money in the long run. Without this regular check-in, you may be unconsciously wasting time and money on marketing activities that are producing few or no results. Conducting a marketing audit regularly helps you maximise your marketing investment by helping you focus on the activities that work best for your business.

Close the gap between the perceived perception of your company – and its products and services – and the actual perception by carrying out a marketing audit and audience review today.


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing,

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.