Canon Pro is a reputable brand in the cinematography space. In2021 the company appointed Bubble Agency to conduct a full 360 marketing audit in EMEA. Bubble pulled together a comprehensive team of experts specialising in different areas of marketing to carry out the in-depth examination across the following divisions:
- Search Engine Marketing
- Search Engine Optimisation
- Pay Per Click
- Social media
- Speaking opportunities
- Email communications
A second strand to the project involved researching Canon’s target audience base by carrying out qualitative and quantitative research and feeding back anonymised patterns in trends.
This involved writing and constructing the survey and interviews (in different European languages) and working with well-known cinematography publications to share the survey link and gather data.
Bubble then provided Canon Pro with detailed recommendations to help shape its marketing strategies and tactics across EMEA for 2022. This part of the project involved writing and constructing the survey and interviews (in different European languages were needed), and then working with well-known cinematography publications to share the survey link and gather data. The insights were very telling and interesting.
The project lead, Ryuhei Kamata, said: ‘Thank you for all the support and detailed insight you have provided us on the research and audit. It has been a very useful input for me whilst I worked on the 2022 planning.’
This was a valuable exercise for Canon Pro to review the organisation’s outside opportunities and threats, as well as take an in-depth look at the way the business is coping with its internal strengths and weaknesses. This audit was also benchmarked against four key industry competitors.
WHY CONDUCT AN AUDIT?
Besides taking a closer look at (or in some cases identifying and bringing to the surface) what isn’t working, gaining exposure to new ideas and different strategies, and getting in-depth insight into your competitors, an audit enables a company to save time and money in the long run. Without this regular check-in, you may be unconsciously wasting time and money on marketing activities that are producing few or no results. Conducting a marketing audit regularly helps you maximise your marketing investment by helping you focus on the activities that work best for your business.
Close the gap between the perceived perception of your company – and its products and services – and the actual perception by carrying out a marketing audit and audience review firstname.lastname@example.org