Canon Pro

Canon Pro Works with Bubble Agency to Undertake Marketing Audit and Audience Research for EMEA

Canon Pro is a reputable brand in the cinematography space. In2021 the company appointed Bubble Agency to conduct a  full 360 marketing audit in EMEA. Bubble pulled together a comprehensive team of experts specialising in different areas of marketing to carry out the in-depth examination across the following divisions:

  • Website
  • Search Engine Marketing
    • Search Engine Optimisation
    • Pay Per Click
  • Social media
  • PR
    • Events
    • Sponsorships
    • Awards
    • Speaking opportunities
  • Email communications

A second strand to the project involved researching Canon’s target audience base by carrying out qualitative and quantitative research and feeding back anonymised patterns in trends.

This involved writing and constructing the survey and interviews (in different European languages) and working with well-known cinematography publications to share the survey link and gather data.

Bubble then provided Canon Pro with detailed recommendations to help shape its marketing strategies and tactics across EMEA for 2022.  This part of the project involved writing and constructing the survey and interviews (in different European languages were needed), and then working with well-known cinematography publications to share the survey link and gather data. The insights were very telling and interesting.

The project lead, Ryuhei Kamata, said: ‘Thank you for all the support and detailed insight you have provided us on the research and audit. It has been a very useful input for me whilst I worked on the 2022 planning.

This was a valuable exercise for Canon Pro to review the organisation’s outside opportunities and threats, as well as take an in-depth look at the way the business is coping with its internal strengths and weaknesses. This audit was also benchmarked against four key industry competitors.

WHY CONDUCT AN AUDIT?

Besides taking a closer look at (or in some cases identifying and bringing to the surface) what isn’t working, gaining exposure to new ideas and different strategies, and getting in-depth insight into your competitors, an audit enables a company to save time and money in the long run. Without this regular check-in, you may be unconsciously wasting time and money on marketing activities that are producing few or no results. Conducting a marketing audit regularly helps you maximise your marketing investment by helping you focus on the activities that work best for your business.

Close the gap between the perceived perception of your company – and its products and services – and the actual perception by carrying out a marketing audit and audience review today.

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A Few Kind Words...

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – Disguise

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.