Marketing Media Technology 101 – The Insider’s Guide

Buyers want to keep up with innovation and find out what industry vendors can do, specifically what business problems they can solve. Then, when the time is right, and a project is budgeted and underway, buyers know which vendors to approach.

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This report (co-produced with a team of leading analysts at Caretta Research) reveals the current state of the media technology sales and marketing landscape:

  • how buyers are finding out about the market
  • how they want to engage with technology providers
  • the sort of marketing content they are consuming through which channels, and…
  • how their vendors can best respond


The findings are based on analysis of detailed focus group interviews and a survey data, gathered from a broad range of global industry leaders, including technology buyers and sellers, in Q3 2021.

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    A Few Kind Words...

    Kapil Gadhire, Head of Marketing, Magnifi

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