Communicating Company Culture

The report findings are fascinating and reveal the critical factors most important to broadcast and media technology buyers: from product capabilities to company culture, from honesty and transparency to proof points and pricing.

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“You might make it 5% cheaper. But I don’t really care because, I’ll be blunt with you, it’s not my money. As long as I feel like I’m getting value and support, that’s all I really care about.”

— Technology decision-maker, live sports producer, Europe

“We just want to know the price and what we get. Without change control, re-scoping, renegotiating.”

— CTO, public service broadcaster

“I got a standard discount but it was outside my budget. The vendor wouldn’t budge on price. And I went to their competitor who gave me a solution that matched my budget. Then suddenly the first vendor said ‘we can lower our price again’. Too late. I asked you to do that. You said ‘no’.”

— Head of engineering, production company, UK

The data is based on analysis of detailed focus group interviews and survey data, gathered from a broad range of global industry leaders, including technology buyers and sellers, in Q3 2022.

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    A Few Kind Words...

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