Insights

We believe that sharing is caring so on a regular basis we will be providing you with insights either on the industries we work, marketing practices or general business advice. If you would like to contribute to an Insight piece please email hello@bubbleagency.com

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The Great Convergence

IBC2023 Insights Part One: Pushing Technical Innovation in New Directions – views from Bubble Agency’s clients by Phil Rhodes

Sufficiently creative people will always find new ways to use new technology. The last fifteen years though, has hinted strongly...

The Great Convergence

The entertainment industry is at a tipping point, where new technologies are allowing exploration of completely new forms of expression.

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Time To Look Ahead with Real 5G And Prepare for The Big TV Switch Off!

By Paolo Pescatore, Founder, TMT Analyst at PP Foresight. Ahead of the NAB Show in Las Vegas, all eyes have...

Why communities matter in marketing – 10 steps to creating an engaged community

In an increasingly noisy marketing landscape, investing in community can be a valuable strategy for many organisations. A successful community...

A Guide To Digital Competitor Analysis

Whilst a company needs to find its own strategic direction in its marketing, it is always worth keeping a strong...

The Value of Influencers in 2021

“Anyone can be an influencer, but not everyone has the ability to influence. Knowing the difference is the key to...

Six brand strategy steps to move you further, faster

By Sallee Poinsette-Nash, Brandable & Co. Regardless of whether you are running a business, advancing a career, or looking for...

The Covid-safe workplace – how employers can use AV technology to deliver a safe office working environment for their staff

We want to bring you industry insights for the sectors that we work in and here is one from a...

Food For Thought: Digital Marketing in 2021

The era of digital marketing was born when the internet was created. Since then there have been waves of change...

LinkedIn Unlocked by Melonie Dodaro – The Bubble Cut-Down Version

This is a great book that will help you to understand more about how to sell products and services on...

Selling to the shopkeeper – how AV suppliers can break into the retail market

We want to bring you industry insights for the sectors that we work in and here is one from a...

Writing a great award entry for your company

Why enter industry awards? Awards are as valuable in business as a great TripAdvisor review for a hotel – holding...

Content is king, they say, but what are the different types of content?

Content creation has long been one of the most powerful tools used by marketers and PRs across all industries. As...

How To Measure Success

The current climate of uncertainty, provoked by the COVID-19 pandemic, has led PR teams to rapidly respond by designing and...

Bubble Insights Report

The impact of COVID-19 on face-to-face events has led to the cancellation or postponement of trade show events, leading marketeers...

The Power of Coaching (and how to utilise coaching every day)

By Richard Stokes, Mojo Development I’m a former advertising exec, turned qualified executive coach. I passionately believe in the power...

Why you Need to Engage with Analysts

Chris Evans, Research Analyst, Futuresource Even if you’ve had experience with an analyst firm in the past, you’ll likely be...

No trade show? No problem! 20 Tips for Maximising Brand Presence in the Absence of a Trade Show

By Sadie Groom, Managing Director at Bubble Agency Since the Coronavirus pandemic began earlier in the year, sizable chunks of...

The Benefits of Using a Full-Service Agency: A Recipe for Success

I was bought up in my marketing career with the term ‘Marketing Mix’ and in my home life making cakes...

What results can you expect from an Agency?

The ultimate purpose of a PR Agency is to drive results for clients. The account teams are responsible for putting...

What is PR and why is it important for your business?

By Louise Wells, Associate Director at Bubble Agency I’ve been part of the public relations industry (PR) for 16 years,...

It’s Nothing Personal, Or Is It?

Recently this topic has returned as a prominent theme in the TV industry given that every provider is jumping on...

Eating That Frog

It’s a great short book by Brian Tracy and one that I dip into regularly whilst I am on Facebook...

A Sporting Change

Those of you that know anything about me will know about my love of golf. Since starting Bubble nearly 20...

Tradeshow Talking

As we approach another big tradeshow I tallied up the number of them that I have attended this year along...

When Two Become One

Every sector that Bubble works in experiences mergers and acquisitions from time to time; indeed, it is part of everyday...

The Benefits Of Mentoring

At the end of November 2018 we closed the inaugural Rise mentoring programme with a little celebratory drinks event with...

Finding the right company for the job

As I was looking for an electrician to come and fix something in my house, I started thinking about outsourcing...

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A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.