Bubble Agency Appoints Media Technology Industry Veteran Dayna McCallum as Commercial Director

LOS ANGELES – February 8, 2024 – Bubble Agency, the global PR, marketing and events specialist for the media and entertainment technology and services sectors, today announced that it has appointed Dayna McCallum as Commercial Director. Based in Los Angeles, McCallum will spearhead the agency’s worldwide business development efforts in the newly created role.

Working closely with Bubble’s UK-based Business Development Manager, McCallum will be responsible for growing the agency’s services — spanning PR and marketing strategy, content creation, thought leadership, media and analyst relations, social media, digital marketing, lead generation and events organization — among new and existing clients.

With over 20 years of marketing, communications and publishing experience in the media and entertainment sector, McCallum has worked with some of the biggest names in post production and entertainment technology. McCallum joins Bubble Agency after nearly eight years as Publisher of postPerspective, which she helped build into a leading publication for the production and post production industry. Before joining postPerspective, McCallum spent several years as Senior Strategist at a well respected PR and marketing consultancy specializing in entertainment technology.

“Dayna’s unrivaled reputation and relationships in the media and entertainment technology industry, combined with her marketing, communications and commercial experience, both in-house and at agencies, make her the perfect candidate to lead Bubble Agency’s business development,” says Sadie Groom, CEO, Bubble Agency. “With our growth plans, we’re delighted to have Dayna join at such an exciting time for the agency, and she will play a critical role in our success.”

Previously, McCallum served as Vice President of Global Marketing and Communications for Ascent Media’s Creative Services Group, where she oversaw all marketing strategy and public relations outreach for the industry’s largest collective of creative post production companies, including Company 3, Encore, Encore VFX and Todd-Soundelux. Her work with the company spanned the episodic television, feature film, commercial and entertainment technology markets in both the US and UK. She is actively involved with the Hollywood Professional Association (HPA) and is a Founding Committee Member of the HPA Awards.

“Having worked with Bubble Agency during my time at postPerspective, I know firsthand how well regarded the team is by both clients and journalists,” says McCallum. “With its on-the-ground teams in the US and UK delivering comprehensive services across PR, traditional and digital marketing, and events, the company is truly unique in the media and entertainment technology industry, and I look forward to helping to expand its prestigious client base.”

Bubble Agency’s clients include some of the best-known brands across media and entertainment, sports and audiovisual technology, including Ateme, EMG, Lightware, Pixellot, Relo Metrics, Ross Video, V-Nova, Yamaha Unified Communications and Zixi. In recent months, the company has been appointed by organizations including Everything In Sport, GlobalM, Magnifi and SuiteLife Systems.


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.