The Benefits of Using a Full-Service Agency: A Recipe for Success

I was bought up in my marketing career with the term ‘Marketing Mix’ and in my home life making cakes – so here is a hopefully useful article talking about both.

Cake first, of course. A cake is only possible if you have all of the basic ingredients, you can add chocolate chips or sprinkles, but those are the extras. And that is how you should think about your marketing. Choosing which cake to have based on who you are sharing it with is your strategy, measuring and setting out your ingredients is your budgeting and planning, mixing the cake is the implementation, and eating it is your measurement. 

To maximise your business communications, you need a combination of all marketing elements – these can be PR, digital marketing, events, social media, PPC, SEO, email campaigns, merchandise, your branding etc. For some stakeholder groups, you might need a bigger focus on one of them, i.e. social media, but you should never look at them just on their own.

Timing is also important, and at times, there can be the need for a bigger focus on one element of the mix. As we know, currently the events ingredient will be on the back burner, but virtual events and planning for life post-covid is important, as events can be one of the most effective ways to achieve your goals. 

So why work with a full-service agency? Because it has many benefits. Back to my cake analogy; we can make sure you source quality ingredients, in just the right amounts, and oversee the entire process from start to finish. And we know a lot of different recipes for a lot of different cakes.

Some of the main benefits are as follows:

1) Consistency and ease of communications – when working on a marketing and PR project, Bubble will always have a Project Manager who is the main point of contact on each account. This will allow you to have one point of contact who will be fully aware of every stage and will also be able to ensure that what is being produced and communicated is consistent

2) 360-degree view – It will allow us, and you, to work on the full strategy together and make decisions holistically

3) Cost/time savings – if you only have to brief one agency you are going to save yourself time and money. Additionally, you can probably get a better deal from an agency if they are your sole partner

4) Expertise – A full-service agency, like ours, will be embedded in the sectors that you work in so can offer you far more than marketing a lot of the time – as we say we transform businesses with our knowledge and network.

Who can offer these services within an agency? This will vary, and for us at Bubble we believe in bringing experts to our team, either as a full-time Bubble or as a partner agency. Our designers are a separate company, as are our PPC and SEO partners, we use a great range of experienced freelancers throughout our Big Bubble and have a brilliant in-house team. We have carefully selected our partners and we know they are aligned to our type of clients and budgets, which is very important.

What we offer is as follows and we can also turn our hands to many other things too…

  • Marketing – audits, planning, strategy, budget creation, timelines and implementation
  • PPC and SEO campaigns delivered by our expert partners 
  • Lead generation through digital marketing
  • Messaging and branding workshops
  • Company or product re-brands from start to finish and everything in between
  • Our No Head Count Required service provides an experienced dedicated marketing person to suit your needs, and for as many days a week or month as you need
  • Social media — audits, planning, training and campaigns
  • Website builds – from design and content writing to build
  • In-house translation services
  • Media training from our industry experts
  • A full spectrum of writing services from our in-house technical writers 
  • The Ideas Factory – giving you one-off access to our industry knowledge and network
  • Events organisation – from tradeshow stand builds to product launch events, customer open days, parties, and staff training

So, what are the benefits of a full-service PR Agency? We get great results, we have years and years of industry knowledge, the team are passionate about what they do and how they do it, and above all we love the industries we work in. We also make a mean cake.

For a free PR and Marketing consultation from Bubble Agency, click here: https://bubbleagency.com/free-pr-marketing-consultation/  

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A Few Kind Words...

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – Disguise

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.