TCCL Is the First Indian Operator to Leverage iWedia’s Android TV Custom Launcher

Lausanne, Switzerland – 28 March 2023 – iWedia S.A, a world-class provider of software solutions for connected TV devices, today announced that INNOPIA, a leading provider of media streaming products to international Telcos and Pay TV operators, has deployed iWedia’s Android TV Custom Launcher in its Set Top Boxes (STBs) to its first customer in India – Thamizhaga Cable TV Communication Limited (TCCL).

The iWedia Android TV Custom Launcher is a white-label solution which features STAGE – a modern User Interface (UI) with multiscreen capability over all platforms. STAGE is compliant with Google’s operator tier program and easily brandable and skinable for quick deployment.

By leveraging STAGE, INNOPIA can provide STBs to TCCL which enables the operator to easily customise and scale out the number of Value-Added Services (VAS) it launches much more quickly and reliably. This will prove invaluable for the rapidly growing Indian cable operator, as it plans to launch IP services to its customers over the course of the year. TCCL’s set top boxes have been prepared by INNOPIA and, following certification from Android, they will be delivered to TCCL subscribers by this June, at the very latest.

STAGE can scale to the needs of operators from OTT to Hybrid Functionality. Its pre-installed Value-Added Services (VAS), which include third party OTT integration, targeted advertising, video overlays, IoT and smart home features and personalisation. All this allows operators to drive greater value for customers and enjoy enhanced revenues. This is beneficial to any operator looking to rapidly get services into the market, with their own brand look and feel, but also to remain compliant.

Thanks to iWedia’s fast launch program, INNOPIA can offer operator customers the best time to market for their products – with pre-defined product categories, full customisation, middleware abstractions, a white label version for more rapid deployment and a bespoke version for more specific product launches. With pre-integrated and continuous seamless support through SLAs, iWedia’s fast launch program is the only way for operators to efficiently accelerate market deployment.

Hans-Jürgen Desor, CEO, iWedia, said: “We are very pleased to be collaborating with INNOPIA to help them to enable TCCL to expand its services to customers rapidly, efficiently and cost-effectively. With our help, Innopia’s STBs will allow TCCL to provide much greater value to its customers and unlock new revenue streams – by getting new products into the marketplace in record time.”

Dr. Hee Won Park, President, INNOPIA, said: “Collaborating with iWedia enables us to allow operator customers, such as TCCL, to deliver a range of innovative features to end users, via their digital devices, which will drive a great deal of commercial benefits.”

Nagamanickam, CEO, TCCL, said: “We have very ambitious plans this year, and by working with partners like INNOPIA and iWedia, we have access to technology and solutions that can enable us to realise those goals, by rapidly launching new, innovative and sticky VAS to our growing subscriber base.”

If you would like to learn more about iWedia, its partnership with INNOPIA and the benefits operators can derive from deploying iWedia’s Android TV Custom Launcher – please do come and see us in Hall 5, stand C192, at Convergence India (27-29 March).


INNOPIA Technologies Inc. of Seongnam, based in the Republic of Korea, is a specialist in STB development based on decades of experience in global Pay TV STB industry with highly skilled engineering resources. INNOPIA has been supplying STB and OTT devices to global Pay TV and Telco operators in Europe, APAC, Korea market, and also actively working on next-generation STB development integrating Sound bar, 5G CPE, Vision AI display and modular IoT hub. INNOPIA will deliver the right solution for international Telco operators and Pay TV service providers’ future driven requirement.

About TCCL

Thamizhaga Cable TV Communication Ltd ( TCCL) is one of the largest Cable distribution company with a strong emphasis on quality of service and content. This has enabled us to cater to millions of subscribers who are spread across Tamil Nadu in a very short span of time. With fiber optic backbone across its networks and state-of-the-art distribution set ups, we bring the digital age through Cable transforming the way viewers receive information and entertainment. Thamizhaga Cable TV Communication Pvt. Ltd. is a leading Multi System Operator (MSO) in Chennai started operations in December 2012 with an aim to serve the entire state of Tamil Nadu with the best quality Cable Television experience. Today TCCL is serving to more than 3,000,000 households in the state of Tamil Nadu through more than 8000 Cable Operators partners.

After serving a greater part of Chennai, TCCL is now proliferated to the entire state of Tamil Nadu, Andhra Pradesh and Karnataka with State of the art Digital Head End 8500 KM Fibre Optic Network. After the implementation of DAS in Chennai TCCL was one of the MSO to provide actual DAS environment to the end customers successfully. TCCL currently provides 500 channels with high Digital quality picture and sound to its subscribers.

About iWedia

iWedia S.A provides world-class software solutions for connected TV devices. We are pioneers in TV and support our customers with software architecture and design expertise, field proven products, and cost-effective engineering services out of our development centers in Serbia. We are proud to serving major Telecom operators, PayTV operators and tier 1 automotive OEMs with our media solutions.

In addition to stand-alone components giving support to latest versions of DVB, ATSC, ARIB, ISDB-T, HLS, DASH, MHEG-5, HbbTV, CI Plus, TR-069, (amongst others), iWedia offers complete solutions for all kinds of TV devices (OTT / IPTV / Broadcast STBs, Smart TVs, tablets, phones, game consoles). Dubbed Teatro, these solutions are available on RTOS, Linux and Google TV and other Android TV OS devices and are pre-integrated with leading service and delivery platforms, CA/DRM systems, and chipsets

iWedia delivers efficient and scalable software integration services performed by an experienced team used to enable rapid deployments of high-volume consumer electronics devices. iWedia is headquartered in Switzerland with development labs in Belgrade, Novi Sad and Nis, Serbia, and sales and support offices in Germany, France, Singapore, India and South Korea.

Please visit for more information.


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