disguise

Bubble Agency brings substantial results to disguise

BACKGROUND

With offices in London, Hong Kong, New York, Los Angeles and Shanghai, disguise (formerly d3 technologies) is a developer of collaborative visualisation, and playback tools designed to help artists and technologists turn concepts into reality.

disguise works with some of the world’s most talented visual designers working on the largest and most complicated of projects, including concert tours for artists including U2, Rolling Stones, Beyonce, Lady Gaga and Ed Sheeran; live events including Coachella; theatre productions such as Frozen and Harry Potter; and a growing number of films, live TV broadcasts, corporate and entertainment events.

OBJECTIVES

Bubble Agency began working with disguise as PR support at IBC2018 and secured a retained contract almost immediately after the show. As IBC2019 approaches, Bubble continues to successfully handle and support disguise’s global PR efforts, including (but not limited to) producing and pitching content, supporting and coordinating tradeshow and press events, reinforcing key company PR objectives, and handling day to day press activities of disguise.

STRATEGY AND PLAN

  • Grow the disguise brand name following the rebrand from d3 technologies
  • Increase disguise awareness as a solutions provider to the broadcast and film sectors
  • Regular writing and distribution of press releases, case studies, customer stories, etc.
  • Oversee distribution and placement of disguise news in global publications
  • Detailed communications plan to coordinate with project and news pipeline
  • Arrange and organise events, trade shows, interviews, and press conferences
  • Created annual editorial calendar
  • Actively pitch and secure editorial opportunities
  • Diligently pitch disguise for relevant industry awards

RESULTS

Tracked over 12 months

  • 267 pieces of worldwide coverage in over 30 key publications
  • Support for 7+ global trade shows spanning AV, broadcast, and film markets
  • Organised 60 press meetings and interviews
  • Pitched disguise for 40 editorial features
  • Produced 55 pieces of content
  • Secured 5 Award Wins

SCROLL POSTS

A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.