disguise

Bubble Agency brings substantial results to disguise

BACKGROUND

With offices in London, Hong Kong, New York, Los Angeles and Shanghai, disguise (formerly d3 technologies) is a developer of collaborative visualisation, and playback tools designed to help artists and technologists turn concepts into reality.

disguise works with some of the world’s most talented visual designers working on the largest and most complicated of projects, including concert tours for artists including U2, Rolling Stones, Beyonce, Lady Gaga and Ed Sheeran; live events including Coachella; theatre productions such as Frozen and Harry Potter; and a growing number of films, live TV broadcasts, corporate and entertainment events.

OBJECTIVES

Bubble Agency began working with disguise as PR support at IBC2018 and secured a retained contract almost immediately after the show. As IBC2019 approaches, Bubble continues to successfully handle and support disguise’s global PR efforts, including (but not limited to) producing and pitching content, supporting and coordinating tradeshow and press events, reinforcing key company PR objectives, and handling day to day press activities of disguise.

STRATEGY AND PLAN

  • Grow the disguise brand name following the rebrand from d3 technologies
  • Increase disguise awareness as a solutions provider to the broadcast and film sectors
  • Regular writing and distribution of press releases, case studies, customer stories, etc.
  • Oversee distribution and placement of disguise news in global publications
  • Detailed communications plan to coordinate with project and news pipeline
  • Arrange and organise events, trade shows, interviews, and press conferences
  • Created annual editorial calendar
  • Actively pitch and secure editorial opportunities
  • Diligently pitch disguise for relevant industry awards

RESULTS

Tracked over 12 months

  • 267 pieces of worldwide coverage in over 30 key publications
  • Support for 7+ global trade shows spanning AV, broadcast, and film markets
  • Organised 60 press meetings and interviews
  • Pitched disguise for 40 editorial features
  • Produced 55 pieces of content
  • Secured 5 Award Wins

SCROLL POSTS

A Few Kind Words...

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – Disguise

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.