Watford F.C. Women Partners with Pixellot to Transform Professional Female Player Training and Development

Watford F.C. Women will deploy Pixellot’s AI automated video capture, streaming and analysis solutions for its women’s first team and development squad

Tel Aviv, Israel, 18 January: Pixellot, the world’s leading provider of AI-Automated™ sports video and analytics solutions, today announced a partnership for the 2022/23 campaign with English football club Watford F.C. Women to deliver innovative video streaming, data, and analysis to take training to the next level.

Watford F.C. Women currently play in the third tier FA Women’s National League South. They played in the FA Women’s Super League (FA WSL) 2nd Division since the league’s inception in 2014, after finishing runners-up in the FA Women’s Premier League in 2013, until 2018–19. Watford F.C. Women play their home games at Grosvenor Vale – the home of Wealdstone F.C.

As part of this landmark collaboration with Pixellot, Watford F.C. Women will use the Pixellot Air integrated mobile solution for video capture, review, and analysis. Pixellot Air is a lightweight, portable device with a dual camera array and direct cloud uploading. Alongside being easy to set up on any pitch, it is also capable of capturing twelve hours of play.

After training sessions or competitive games, Pixellot Air delivers automatically produced video for coding, tagging, and annotating on a dedicated coaching platform. Watford F.C. Women’s coaches will now be able to study video footage, game highlights, in-depth analysis, and video breakdowns. Watford F.C. Women can rely on the same technology to achieve a competitive advantage used by some of the premier teams in world football, such as Real Madrid, Bayern Munich, Southampton FC and FC Barcelona.

“Really excited to partner with Pixellot and have them as our official analyst partner for both of our women senior teams,” said Laura Dyer, Watford FC Women First Team Assistant Coach. “This will be a key tool to use to help players and staff analyse our games and training and support the further development of all. The product is easy to use and has good camera quality. We are excited as well to give back to the community by having a discount code for the community to use if they are purchasing for their clubs.”

“Sitting second in the league, we are focused on promotion and Pixellot’s technology is going to be invaluable in helping us achieve that,” said Damon Lathrope, Head coach, Watford F.C. Women. “We’ll be able to analyse matchday and training sessions videos to see what is working for the team and what isn’t. This is a real game changer in terms of how we can help our players to develop and sharpen their game. We chose Pixellot because we felt they valued our partnership and provided excellent quality equipment, which is straightforward to manage and very cost-effective.” 

Pixellot Air’s remote and automated nature means it requires no camera operator, electricity or even an Internet connection. Cost effective technology is key for the future of football clubs at all levels.

“At Pixellot we are a major supporter of women’s football, so we are delighted to be working with Watford F.C Women,” said Alon Weber, CEO of Pixellot. “The coaches at the club will be able to leverage innovative technology to change the face of their coaching and talent development processes. This is a transformative opportunity for Watford F.C. Women to help their players and progress the growing women’s football space in England.”

About Pixellot

Pixellot pioneered the concept of automated sports production solutions as an affordable alternative to traditional video capture, production, and distribution systems for professional and semi-professional sports events. Founded in 2013, Pixellot’s AI-Automated technology solutions streamline production workflow by fully automating live sports capture, production, and data extraction. 27,000 Pixellot systems are deployed by broadcasters, production companies, sports federations, clubs, universities, high schools, and coaching solution providers around the globe. To date, Pixellot has produced over 3 million live games from +70 countries across the globe.

SCROLL POSTS

A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.