Backlight Introduces Latest in Creative Solutions for NAB Show 2023

Backlight’s iconik solution wins NAB PILOT Challenge 

BOSTON (March 21, 2023) – At NAB 2023, media and entertainment technology company Backlight (booth #W3157) will showcase the latest updates to its Backlight Creative product lines – ftrack, iconik and Gem – including the first integration between two Backlight Creative products that opens up new workflows to creatives worldwide.

The new integration between ftrack’s Emmy and Academy Award-winning creative review and approval product, cineSync and iconik brings a new level of accessible media asset management to cineSync users while also extending iconik’s media playback functionality to include original, high-resolution content and interactive reviews.

The integration delivers a smoother workflow for cineSync users who wish to store, manage, access and share their project media with collaborators. cineSync users can explore and browse media in iconik, select versions or media they want to review, and load that media into cineSync for synchronized review.

It also allows for the simple distribution of review media for guests in a cineSync review, who can automatically download files from the specified iconik location when they join the review. File transfers are encrypted and watermarked for security and can be set to auto-delete from guest machines at the end of the review.

Inside iconik, users can select media and launch a cineSync review session containing iconik-based versions or collections directly from inside the iconik UI. At the end of the cineSync review, all notes and annotated frames can be exported back to iconik and stored against the correct versions or media, so all feedback is captured and sorted in iconik as the single source of truth.

The integration puts high-end review functionality at the fingertips of iconik users, including interactive (synchronous) review, and the ability to playback high frame rate, high resolution, and high dynamic range original media in their native file formats.

The integration is available to users who are subscribed to both cineSync 5 Pro and iconik.

Additional Backlight Creative innovations to be shown at NAB 2023 include:

  • Integration between iconik and Adobe Final Cut Pro, making it easier for users to manage and store their media
  • Integration between ftrack Studio and Unreal Engine, making it easier for users to track and manage real-time projects in Unreal Engine
  • The iconik 2023 Q1 release for a smoother, faster, more easily searchable iconik experience
  • Speed, performance, and file transfer improvements with the release of cineSync 5.3

PILOT Innovation Challenge

PILOT, the technology innovation initiative of the NAB, named Backlight’s MAM solution iconik one of three winners of the 2023 PILOT Innovation Challenge. The challenge specifically sought products or prototypes that align with three focus areas of the 2023 NAB Show associated with the content lifecycle: Create, Capitalize and Connect. Winning submissions provided compelling solutions to key challenges and opportunities facing broadcasters over the coming two to three years. Backlight will present iconik on Monday, April 17 at 4:20 – 5:00pm PT in the West Hall, Connect Inspiration Theater W3421A, located within the Connect Experiential Zone.

Visit the Backlight booth (#W3157) to learn more.

About Backlight

Backlight is a global media technology company that dramatically improves every stage of the video and entertainment content lifecycle – from creation through monetization. Backed by $200M in funding from PSG, Backlight has acquired six leading media software companies since launching in 2021. Video-forward organizations solve their mission-critical business and operational challenges by partnering with Backlight’s two divisions: Backlight Creative and Backlight Streaming. Backlight Creative provides award-winning software solutions for secure and efficient media management, production tracking and creative collaboration including iconik, ftrack and Celtx. Backlight Streaming provides cloud-based OTT video streaming, content management, media production, hyperdistribution, and monetization software, including Zype and Wildmoka, to world’s most innovative publishers and broadcasters. For more information visit


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