Covatic appoints Bubble Agency to make its first NAB Show experience and investment an incredible success.


Covatic provides highly compliant, ethical and future-proofing solutions that are attractive to companies wanting to address audiences more effectively in a fast-changing digital privacy landscape. The solution offered by Covatic leads the way for broadcasters, helping them build engagement strategies, sell programmatic advertising and drive subscriptions, without ever needing to capture a user reference.


In March 2022 the Covatic team approached Bubble to help them prepare and secure sales meetings at NAB Show 2022, where they would be showcasing the Covatic solution globally for the first time.

Bubble created and implemented a full 360 marketing and PR campaign dedicated to securing prospect meetings, booking partner meetings, arranging and manning press appointments, and much more.


Marketing support with…

  • Emails: writing, designing and sending emails to secure sales appointments 
  • Social media (both organic and paid): Creating a social media strategy for the show which led to their most successful post to date. A lead-generating LinkedIn campaign was also conducted, again drawing more attention to their NAB stand and how to book an appointment to engage with them. This support was provided during the show in person, as well as before and after the show too  
  • Website: increasing their website traffic through the email and social media actions 
  • Event ideas and general support 

PR Support with…

  • Press appointments: Securing these with suitable press at NAB and being onsite to facilitate these
  • Case studies: Working with the Covatic team and their customer to write a case study that highlights the challenge that the customer faced and how Covatic helped to solve this
  • White papers: Working with the Covatic team to identify a relevant topic and build out a compelling narrative
  • Awards: Bubble supported Covatic in  submitting an entry for the NAB Show Product of the Year Award; the revolutionary A-Type product subsequently went on to win in the Monitoring and Measuring Tools category
  • Press releases: Writing, distributing and securing global coverage pre and post NAB


As a result of the collective efforts, the campaign achieved a total of 25 pieces of coverage in suitable publications in key regions, including the US and EMEA, across the months of April-June. Moveover Covatic were also able to gain high profile new sales leads, and were delighted with the project delivery, and award win.


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing,

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.