Covatic

Covatic appoints Bubble Agency to make its first NAB Show experience and investment an incredible success.

ABOUT COVATIC

Covatic provides highly compliant, ethical and future-proofing solutions that are attractive to companies wanting to address audiences more effectively in a fast-changing digital privacy landscape. The solution offered by Covatic leads the way for broadcasters, helping them build engagement strategies, sell programmatic advertising and drive subscriptions, without ever needing to capture a user reference.

PROJECT OUTLINE

In March 2022 the Covatic team approached Bubble to help them prepare and secure sales meetings at NAB Show 2022, where they would be showcasing the Covatic solution globally for the first time.

Bubble created and implemented a full 360 marketing and PR campaign dedicated to securing prospect meetings, booking partner meetings, arranging and manning press appointments, and much more.

BUBBLE SERVICES INCLUDE:

Marketing support with…

  • Emails: writing, designing and sending emails to secure sales appointments 
  • Social media (both organic and paid): Creating a social media strategy for the show which led to their most successful post to date. A lead-generating LinkedIn campaign was also conducted, again drawing more attention to their NAB stand and how to book an appointment to engage with them. This support was provided during the show in person, as well as before and after the show too  
  • Website: increasing their website traffic through the email and social media actions 
  • Event ideas and general support 

PR Support with…

  • Press appointments: Securing these with suitable press at NAB and being onsite to facilitate these
  • Case studies: Working with the Covatic team and their customer to write a case study that highlights the challenge that the customer faced and how Covatic helped to solve this
  • White papers: Working with the Covatic team to identify a relevant topic and build out a compelling narrative
  • Awards: Bubble supported Covatic in  submitting an entry for the NAB Show Product of the Year Award; the revolutionary A-Type product subsequently went on to win in the Monitoring and Measuring Tools category
  • Press releases: Writing, distributing and securing global coverage pre and post NAB

RESULTS

As a result of the collective efforts, the campaign achieved a total of 25 pieces of coverage in suitable publications in key regions, including the US and EMEA, across the months of April-June. Moveover Covatic were also able to gain high profile new sales leads, and were delighted with the project delivery, and award win.

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A Few Kind Words...

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!