Behind The Bubble – Nikita Panchal

We are a fun team made up of an array of exciting personalities. Find out more about the faces behind the team in our Behind The Bubble Q&A.

Nikita Panchal – Marketing Director

What was your first job?
At university I did graphic design work as my part time job.
When I graduated I was on the Arcadia Group graduate marketing scheme.

What did you want to be when you were growing up?
When I was really little I wanted to be a fire lady, but then when I got older, I knew marketing was all I ever wanted to do to be absolutely honest.

Soundtrack of your life?
This changes depending on what’s happening in my life. I’m a sucker for Bollywood music so it would probably be a Bollywood hit single, BUT after having my little one, my life soundtrack is currently a nursery rhyme (Polly put the kettle on…) * head shaking *

Biggest pet peeve?
People who use redundant hashtags on Instagram, like #me #human #girl.
Or, in joint place with people who say “literally” when what they mean is not literal.

What is one thing you’re learning and why is it important?
I’m learning about different breathing techniques. I’m into yoga so I believe breathing has the ability to focus and ground you. Every day is also a school day with my baby boy. It’s important I keep him alive!!!

Favourite phrase?
‘If it doesn’t kill you it makes you stronger’. That’s ‘literally’ – refer to above – my answer to everything life chucks at you. Kelly Clarkson’s song sprung into mind here, but, Polly and her kettle snatched the win above.

What is your guilty pleasure?
Ketchup with…. everything. Don’t judge me.

What is your most used emoji?
The laughing emoji. For some reason I have a lot of sarcastic people in my life, so my response to sarcastic messages is a laughing emoji. You know the one you send when you’re too time poor to actually type a witty reply.

Do you have a hidden talent?
I’m double jointed – does that count? Oh, and I can write with both my hands! Strange, I know.

Do you have an industry idol, if so who? And why?
As I’m a YouTuber, I’d pick Lilly Singh without a shadow of a doubt. She’s got millions of followers globally and recently became a night time TV host on NBC.

What is your favourite thing about being a Bubble?
Getting to work on incredible accounts and working with different businesses all day every day makes it an exciting occupation. Getting to do what I love – marketing – is also an added bonus.

What is the best piece of advice you have been given? 
Rule of life; if you bother to ask for someone’s advice, then bother to listen to it because learning from others is one of life’s greatest lessons. 


A Few Kind Words...

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!