Behind The Bubble – Nikita Panchal

We are a fun team made up of an array of exciting personalities. Find out more about the faces behind the team in our Behind The Bubble Q&A.

Nikita Panchal – Marketing Director

What was your first job?
At university I did graphic design work as my part time job.
When I graduated I was on the Arcadia Group graduate marketing scheme.

What did you want to be when you were growing up?
When I was really little I wanted to be a fire lady, but then when I got older, I knew marketing was all I ever wanted to do to be absolutely honest.

Soundtrack of your life?
This changes depending on what’s happening in my life. I’m a sucker for Bollywood music so it would probably be a Bollywood hit single, BUT after having my little one, my life soundtrack is currently a nursery rhyme (Polly put the kettle on…) * head shaking *

Biggest pet peeve?
People who use redundant hashtags on Instagram, like #me #human #girl.
Or, in joint place with people who say “literally” when what they mean is not literal.

What is one thing you’re learning and why is it important?
I’m learning about different breathing techniques. I’m into yoga so I believe breathing has the ability to focus and ground you. Every day is also a school day with my baby boy. It’s important I keep him alive!!!

Favourite phrase?
‘If it doesn’t kill you it makes you stronger’. That’s ‘literally’ – refer to above – my answer to everything life chucks at you. Kelly Clarkson’s song sprung into mind here, but, Polly and her kettle snatched the win above.

What is your guilty pleasure?
Ketchup with…. everything. Don’t judge me.

What is your most used emoji?
The laughing emoji. For some reason I have a lot of sarcastic people in my life, so my response to sarcastic messages is a laughing emoji. You know the one you send when you’re too time poor to actually type a witty reply.

Do you have a hidden talent?
I’m double jointed – does that count? Oh, and I can write with both my hands! Strange, I know.

Do you have an industry idol, if so who? And why?
As I’m a YouTuber, I’d pick Lilly Singh without a shadow of a doubt. She’s got millions of followers globally and recently became a night time TV host on NBC.

What is your favourite thing about being a Bubble?
Getting to work on incredible accounts and working with different businesses all day every day makes it an exciting occupation. Getting to do what I love – marketing – is also an added bonus.

What is the best piece of advice you have been given? 
Rule of life; if you bother to ask for someone’s advice, then bother to listen to it because learning from others is one of life’s greatest lessons. 


A Few Kind Words...

Catherine Watling – Visual Data
Visual Data - Catherine Watling

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP
CVP - Mark Forth

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech
Masstech - Nik Forman

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – disguise
disguise - Tom Rockhill

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show
The Media Production and Technology Show - Charlotte Wheeler

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream
Primestream - Robert Lisman

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.

Bob Boster – Clear-Com
Clear-Com - Bob Boster

One thing that really sets them apart is the depth of their relationships with the editors and the community that serves our space.

Brian Clark – NEP UK
NEP UK - Brian Clark

They're a nice, easy, straightforward, honest company to deal with.

Jon Finegold – Signiant
Signiant - Jon Finegold

As Signiant’s core market is M&E, Bubble has proven to be the perfect agency for us. They understand our market and are well-connected with the key influencers, publications and events in the industry. Day-to-day they are always on top of every detail and are a joy to work with. They are, after all, Bubbles.

Kimberley Zajicek – PHABRIX
PHABRIX - Kimberley Zajicek

The Bubbles are highly knowledgeable, reliable and have become an integral part of our team. Their winning combination of industry passion and communications expertise has generated a significant increase in our media presence, both in print and online.