London, United Kingdom – 12 October 2020 – Bubble Agency, the global PR, marketing and events specialist for the media and entertainment technology and services sectors, today announced it has been appointed by Melos Publishing Services, after a competitive pitch involving three agencies. Co-founded by two music and entertainment industry veterans, Richard Cottrell and Paul Sims, Melos has developed MusicTracker™, the world’s first music tracking technology solution to help global brands ensure licensing compliance and maximise royalties for music used in their TV commercials.
Requiring a specialist full-service agency to increase visibility of the company and elevate its profile in the music, advertising and marketing press around the world, Melos enlisted Bubble Agency because of its knowledge and expertise within these sectors at a global level. As well as media relations and marketing, Bubble will also manage and grow Melos’ social media platforms through targeted campaigns.
Based in the United Kingdom and providing clients with the use of the MusicTracker™ tool across the globe, Melos has built impressive client partners in the past couple of years, helping various blue-chip brands including Mars, SC Johnson and Trivago in unlocking TV advertising music royalty payments through the management and expert application of data usage and music rights in each international market. Additionally, the company has a long-standing partnership with one of the largest music publishers in the world, Sony/ATV.
Richard Cottrell, CEO of Melos, said: “We are impressed with Bubble’s expertise and understanding of the advertising and marketing space, and feel they are the ideal partner agency to help further expand our brand globally. With a strong team to guide us with excellent PR, marketing and social media advice, we’re excited to bring the Melos brand to decision-makers in global brands, advertising agencies and music supervisors internationally.”
Sadie Groom, Managing Director, Bubble Agency, added: “Melos is leading the way with its innovative technology and has a great story to tell. We are delighted to be working with the team to elevate its global position as a technology solution leader in the music industry, as well as highlight its business wins and the positive changes Melos is making to the industry.”
About Melos Publishing Services
Melos Publishing Services was founded in 2016 and has quickly established itself as a proven solution provider with its pioneering music tracking technology platform, MusicTracker™. As the world’s first global music tracking solution, Melos enables brands to maximise royalties generated from their advertising campaigns around the world. Brands, Advertising Agencies and Composers are often only paid a fraction of royalties they should expect. Melos has combined Big Data with its MusicTracker™ technology to provide a proven and innovative solution to solve this industry problem. Using a combination of the MusicTracker™ platform and media data, allows Melos to offer a truly effective, custom, all-encompassing music publishing solution.
Learn more about MusicTracker™ at https://www.melospublishing.com/
About Bubble Agency
Founded in 1999, Bubble is a full-service PR, marketing and events agency with expertise in the broadcast, media technology, sports and AV industries. Headquartered at Oxford Street, London, UK, with satellite offices in Dubai, Portland, and Los Angeles USA, Bubble works with a global network of PR and marketing specialists through its Big Bubble network to constantly communicate its clients’ messages. Its clients include manufacturers, software companies, service providers, studios, post-production and visual effects facilities, industry associations and trade exhibitions. www.bubbleagency.com
Follow Bubble Agency on Twitter at @Bubble_Agency