Arch Platform Technologies Powers End-to-end Creative Workloads in AWS Booth at NAB 2023

Ongoing demos highlight cloud workflows enabled by Arch cloud-based SaaS platform

NEW YORK, April 13, 2023Arch Platform Technologies is highlighting the diverse media and entertainment environments supported by its cloud-based SaaS platform and orchestration engine in the AWS Booth (booth #W1701) at NAB 2023. The ongoing demos are designed to showcase the robust capabilities enabled by Arch for quickly building and easily managing cloud-based and hybrid creative infrastructures.

The end-to-end cloud workflow “pods” in the AWS Booth focus on key aspects of real-world production: Virtual Art Department and VFX, Virtual Production, Picture and Sound Edit, Finishing and Q/C, and Collaboration and Studio Management. Each of these AWS “studios in the cloud” will be powered by Arch-enabled workstations and infrastructure, with the Arch Platform also included as an integral component of the Collaboration and Studio Management demo.

The demos address many common production workload challenges and also provide a roadmap for media companies deploying workloads at scale to the cloud. Arch has become an AWS partner of choice for accelerating the transition of creative workloads to the cloud for end-to-end content creation, while allowing professionals to continue using the same familiar design tools and technologies the industry relies on for successful project outcomes.

“The Arch platform is purpose-built to support a ‘studio in the cloud’ that we can manage but also give customers the tools to tailor it to their individual requirements,” said Laura Teodosio, Chief Executive Officer at Arch Platform Technologies. “The key is our ability to build these facilities quickly to complement any M&E workload, providing benefits to both creative teams and their IT departments.”

Designed for easy and seamless integration with all widely used creative software solutions, the Arch Platform gives creative professionals a “single pane of glass view” for adding, managing, monitoring, and using on-premise or data-center hardware alongside cloud resources. Giving users access to different infrastructure models allows them to use resources that best meet their requirements in terms of capabilities and location. Arch allows companies of all sizes to scale quickly for a wide variety of high-performance compute workloads such as visual effects, animation, editorial, color correction, and virtual production as well as game design and development.

About Arch Platform Technologies

Arch Platform Technologies is the creator of the HPA Engineering Excellence Award-winning Arch Platform, which seamlessly creates and manages powerful, secure cloud-based content creation studios for visual effects, editorial, virtual production, and other collaborative creative endeavors. The Arch Platform is used by major studios, broadcasters, creative agencies, post-production and game design companies. For more information, visit www.archpt.io and follow us on LinkedIn.

SCROLL POSTS

A Few Kind Words...

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.