XL8 Unveils “Projects,” the Next Generation of its MediaCAT AI-Based Localization and Translation Platform

Intuitive tool streamlines localization workflows through enhanced collaboration capabilities for individuals and teams.

San Jose, CA – May 16, 2023 – XL8 Inc., a Silicon Valley tech company providing AI-powered machine translation technology optimized for media content, is driving the next generation of localization and translation with the release of Projects, version 2.0 of its MediaCAT platform.

Launched in September 2022, MediaCAT was initially designed for seamless API integrations with localization service providers’ (LSPs) existing systems. Today, MediaCAT has evolved into a widely embraced and fully developed localization workflow platform that supports LSPs, media companies, social media influencers, and B2C customers for User Generated Content.

Building on MediaCAT’s success, Projects combines speed, quality, accuracy, and enhanced collaboration for individuals and teams through its core asset management, editing, and automation capabilities.

“MediaCAT evolved out of a fragmented marketplace for media content creation tools, ultimately delivering a workflow platform that reduced the time and cost of creating localized media content,” said XL8’s CEO Tim Jung. “Version 2.0 advances this concept several steps further, moving away from a focus on independent tasks and toward a comprehensive set of collaborative capabilities for creating production-ready, multilingual content.”

The MediaCAT platform is based on three main AI-based activities – Speech-to-Text transcription (Sync), Machine Translation (Translate), and Synthesized Voice (Dub) – with each representing an important step in the process of creating localized media content. Professional linguists may post-edit the results within the Subtitle Editor to achieve greater accuracy.

Users begin their MediaCAT journey by performing Sync, which automatically extracts text and generates time coded subtitle files from a media file based on the user’s personalized configuration settings. As of May 2023, Sync supports 37 languages.

The next step is translating the subtitle file into multiple languages using XL8’s Context-Aware engines that truly “localize” content instead of simply translating it “word for word.” With XL8’s translation tool, users can also select a formality or a genre for specific languages, creating a more natural translation for the intended audience.

For viewers who prefer to “hear” media in their native language, MediaCAT uses its text-to-speech technology to create synthetic voices that are fully aligned to the video and corresponding subtitle file.

Projects enables a qualitative view of each step, supporting customers who need to deliver subtitles to vendors, or who want to collaborate with multiple linguists to create high-quality, production-ready subtitles:

  • Projects may be used within the Personal Workspace (for individual users) and Team Workspace (for multiple users working on the same project).
  • Projects are created by uploading a subtitle or media file. Media files may be uploaded via YouTube, Google Drive, Dropbox, or other links.
  • Project creators are prompted to upload a glossary or supporting transcript file (if applicable). SDH Support may be enabled to provide additional text descriptions of sound effects.
  • Projects provide advanced capabilities for users to dynamically view and adjust technical settings before completing the Sync job and accessing the results in the Subtitle Editor (e.g., maximum characters per line, maximum lines per segment, single speaker in segment, minimum/maximum mergeable gap, minimum/maximum caption duration, and timecode alignment).
  • Project owners or admins may request that XL8 create a Team Workspace by contacting MediaCAT Support within the platform. Once created, coworkers and freelance translators may be invited to the workspace.
  • Team members can be assigned to edit and/or review subtitles in specific languages within a project.
  • Team members who are assigned a language can view the project within Assigned Projects.

XL8’s full array of media content services includes text and subtitle translations; auto subtitling based on speech recognition through ASR, auto-captioning, synchronization; and synthesized dubbing and voice-overs. The company’s translation technology is distinguished from other competitive offerings through its use of Context Awareness models to translate colloquial phrases effectively and accurately, incorporating specific language formalities by recognizing the relationships between words and characters.

XL8 is already planning Version 3.0 of the platform, exploring ways to continually improve the user experience with enhanced dashboard views, expand the capabilities of AI-based subtitle editing and support the end-to-end localization and translation process. For now, the platform is well-equipped to streamline the LSP workflow while unlocking the full power of Artificial Intelligence to support efficient and cost-effective media and conversational localization.

About XL8.ai

XL8 was founded in 2019 by technical executives from Google and Apple, both with an advanced degree in Computer Science from Columbia University. A Silicon Valley tech company at its core, XL8 takes AI-powered machine translation (MT), specially optimized for media content, to the next level. Its advanced technology allows significantly more efficient workflows by providing in-line editing, automated media transcription with time coding, automated subtitling, synthesized voice dubbing, real-time meeting interpretation, and live subtitling. XL8’s uniquely specialized translation engines have been built from the ground up utilizing professionally trained, human-perfected subtitles curated from the media industry’s top content producers. XL8’s “secret sauce” offers media focused translation accuracy that is up to 40% higher than other generally available MT services. Since its inception, XL8 has surpassed translating 800,000 hours of content and more than 2 billion words, and currently supports more than 77 tier 1 language pairs.


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.