Magnifi by VideoVerse brings AI-powered action highlights to Hong Kong China Rugby’s Premiership

Hong Kong, 12 October 2023:  Magnifi by VideoVerse – an AI-driven video technology company and powerful video-editing SaaS platform – today announced a new partnership with Hong Kong China Rugby (HKCR) to support the 2023/2024 season of the Nan Fung Group | SEWIT Hong Kong Premiership, with AI-powered video highlights of the games.

This collaboration is set to transform the viewing experience for rugby fans across the region and marks an exciting new chapter for HKCR as it aims to enhance the viewing experience of rugby fans across the region, with the automatic generation and sharing of Premiership action highlights using Magnifi’s technology.

It will also elevate the overall engagement of rugby enthusiasts and fans by seamlessly capturing key moments like incredible tries, try-saving tackles, and unstoppable team attacks, and providing digital-ready video highlights, eliminating the need for a video editor.

“We are thrilled to announce our teaming up with HKCR,” said Vinayak Shrivastav, CEO of Magnifi. “We embark on an exciting new chapter dedicated to elevating the rugby viewing experience throughout the region. Using Magnifi’s cutting-edge technology, we aim to provide rugby fans with an effortless way to relive the exhilarating moments of Premiership action. It’s all about making rugby accessible, enjoyable, and memorable for everyone.”

“We are very excited to welcome Magnifi in collaboration for Nan Fung Group|SEWIT Hong Kong Premiership. The partnership shows our commitment to innovation and enhancing the sport of rugby in Hong Kong. There is a growing demand from sports fans for short videos showing highlights and key moments from sports events, by leveraging Magnifi’s technology and providing fans with more engaging viewing content, we aim to attract a broader audience and captivate existing fans.” said Robbie McRobbie, CEO of Hong Kong China Rugby.

The 2023/2024 Nan Fung Group|SEWIT Premiership will bring together six men’s teams and six women’s teams, as they compete in 15 league rounds, culminating in the Grand Championship semi-finals and grand finals. To enhance the excitement, Men’s and Women’s Premiership Games will be selected for highlight creation throughout the season. 

Rugby enthusiasts can expect an enhanced viewing experience with the Nan Fung Group | SEWIT Hong Kong Premiership Super Saturday held on 7th Oct, the event which marks the debut of AI-powered highlights, adding an extra layer of enjoyment to the already thrilling clashes.

To learn more, visit: https://magnifi.ai/

SCROLL POSTS

A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.