Why you Need to Engage with Analysts

Chris Evans, Research Analyst, Futuresource

Even if you’ve had experience with an analyst firm in the past, you’ll likely be curious to know what exactly an analyst does.

Analyst agencies are companies that specialise in providing market analysis and strategic business advice. This can range from the evaluation of market trends to more bespoke research studies. It is likely that your company already carries out some of these activities in-house, but analysts are unrivalled in their ability to provide an authoritative third party source to validate your own assumptions, or perhaps of even greater value, to challenge them. Analysts work on behalf of their industry, providing an objective voice when reporting on the market and other developments. By engaging directly you are able to ensure that your company’s position is communicated clearly and effectively.

Working with analyst agencies can also unlock insight that you may not be able to access alone, as they are deep wells of knowledge and experience, as well as being able to provide access to research and data that you may be unable to otherwise obtain. Interviews, industry events and – now more than ever – video conferences are all regular fixtures in analysts’ calendars to ensure that they are experts in their specific field. Analysts provide context and a balanced, objective perspective to discussion amidst subjective voices.

Futuresource houses a diverse range of analysts that together offer a complete ‘glass to glass’ coverage of the media and technology landscape, from the point of acquisition all the way through to consumption on a device. As an analyst in the Pro Video team, I am able to contribute at the very beginning of that journey, having worked extensively on projects in the professional video and broadcast industry and drawing on a background in production to understand the unique needs of customers in this sector.

The best analyst companies will do more than just publish reports. Analysts are skilled at communicating to all levels of seniority and will help you deliver vital information through the appropriate channels; from concise executive summaries to leading presentations to your stakeholders, and even earning press coverage.

Like any good conversation, engaging with analysts is a two-way exchange. Analysts want to build an ongoing relationship and will always welcome the opportunity to start that discussion, so don’t hesitate to take that first step and make contact.


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