Why you Need to Engage with Analysts

Chris Evans, Research Analyst, Futuresource

Even if you’ve had experience with an analyst firm in the past, you’ll likely be curious to know what exactly an analyst does.

Analyst agencies are companies that specialise in providing market analysis and strategic business advice. This can range from the evaluation of market trends to more bespoke research studies. It is likely that your company already carries out some of these activities in-house, but analysts are unrivalled in their ability to provide an authoritative third party source to validate your own assumptions, or perhaps of even greater value, to challenge them. Analysts work on behalf of their industry, providing an objective voice when reporting on the market and other developments. By engaging directly you are able to ensure that your company’s position is communicated clearly and effectively.

Working with analyst agencies can also unlock insight that you may not be able to access alone, as they are deep wells of knowledge and experience, as well as being able to provide access to research and data that you may be unable to otherwise obtain. Interviews, industry events and – now more than ever – video conferences are all regular fixtures in analysts’ calendars to ensure that they are experts in their specific field. Analysts provide context and a balanced, objective perspective to discussion amidst subjective voices.

Futuresource houses a diverse range of analysts that together offer a complete ‘glass to glass’ coverage of the media and technology landscape, from the point of acquisition all the way through to consumption on a device. As an analyst in the Pro Video team, I am able to contribute at the very beginning of that journey, having worked extensively on projects in the professional video and broadcast industry and drawing on a background in production to understand the unique needs of customers in this sector.

The best analyst companies will do more than just publish reports. Analysts are skilled at communicating to all levels of seniority and will help you deliver vital information through the appropriate channels; from concise executive summaries to leading presentations to your stakeholders, and even earning press coverage.

Like any good conversation, engaging with analysts is a two-way exchange. Analysts want to build an ongoing relationship and will always welcome the opportunity to start that discussion, so don’t hesitate to take that first step and make contact.


A Few Kind Words...

Catherine Watling – Visual Data
Visual Data - Catherine Watling

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP
CVP - Mark Forth

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech
Masstech - Nik Forman

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – disguise
disguise - Tom Rockhill

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show
The Media Production and Technology Show - Charlotte Wheeler

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream
Primestream - Robert Lisman

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.

Bob Boster – Clear-Com
Clear-Com - Bob Boster

One thing that really sets them apart is the depth of their relationships with the editors and the community that serves our space.

Brian Clark – NEP UK
NEP UK - Brian Clark

They're a nice, easy, straightforward, honest company to deal with.

Jon Finegold – Signiant
Signiant - Jon Finegold

As Signiant’s core market is M&E, Bubble has proven to be the perfect agency for us. They understand our market and are well-connected with the key influencers, publications and events in the industry. Day-to-day they are always on top of every detail and are a joy to work with. They are, after all, Bubbles.

Kimberley Zajicek – PHABRIX
PHABRIX - Kimberley Zajicek

The Bubbles are highly knowledgeable, reliable and have become an integral part of our team. Their winning combination of industry passion and communications expertise has generated a significant increase in our media presence, both in print and online.