Magnifi Unveils End-to-End Platform with Generative AI and Advanced Video Editing at NAB Show 2024

Expanding its reach, Magnifi is now available for sports broadcasters and non-college sports leagues

Magnifi by VideoVerse, an AI-driven video technology company and powerful video-editing SaaS platform, today announced its comprehensive end-to-end platform at NAB Show 2024 (Booth W1159). Magnifi is showcasing its innovation in generative AI sports content production while boasting partnerships that expand Magnifi’s ecosystem – offering seamless integrations that enhance video automation and content creation workflows.

“Building on our prestigious Product of the Year recognition in NAB 2023 for AI and machine learning, we are thrilled to introduce our latest innovation in generative AI-led graphics, revolutionizing content creation and delivery,” said Vinayak Shrivastav, CEO and Co-Founder at Magnifi. “This new platform represents a significant leap forward in automated graphic design, empowering organizations to produce visually compelling content at scale while maximizing efficiency and creativity.”

Magnifi’s unveiling of its end-to-end platform includes:

  • Generative AI Platform – The AI-led graphics platform harnesses the power of code-based design systems and generative AI to provide fully automated, data-driven graphics workflows across all digital media asset classes. Magnifi’s Design-Systems-As-A-Service (DSaaS) integrates seamlessly with brand guidelines delivering stunning graphics that enhance storytelling and audience engagement. 
  • New Adobe Premiere Pro Extension – Through its partnership with Adobe, Magnifi’s new extension for Adobe Premiere Pro enables customers to build projects faster by accessing Magnifi-indexed libraries directly within Premiere Pro. This integration streamlines the creative process, providing instant access to key moment clips and rule-based compilations without leaving the editing interface.

  • Partnership with Grabyo – To deliver a powerful, human-centered video automation workflow, reshaping how sports content creators and broadcasters engage with audiences worldwide, Magnifi announced a strategic partnership with Grabyo – a leading cloud video platform for live broadcasting, live clipping and distribution. Through this collaboration, Magnifi combines its automated highlights production solution with Grabyo’s live clipping, editing, and publishing platform. This synergy empowers sports organizations to capture, edit, and publish highlight clips from live sports broadcasts efficiently and at scale, enhancing audience engagement through compelling content. 

“We are excited to join forces with Grabyo and Adobe to bring even greater value to our customers,” stated Daniel Evans, Senior Vice President of Sales at Magnifi. “These strategic partnerships underscore our commitment to innovation and our mission to empower creators with cutting-edge tools that simplify and elevate the video production process.”

Responding to the increasing rising demand for its offerings, Magnifi is broadening its reach beyond select US partners. The platform is now accessible to a wider array of sports broadcasters and non-college sports leagues, signalling a significant expansion of its market presence.

To experience these ground-breaking innovations first-hand and delve deeper into how Magnifi is redefining the future of content creation and broadcasting, visit the team at Booth No. W1159 in the West Hall of the Las Vegas Convention Center (LVCC) during NAB Show 2024. Additionally, on Monday, April 15th, Magnifi is hosting a tech talk on, “Leveraging the Power of Generative AI to Deliver Personalized Content at Scale” that will dive deeper into how content creators, rights holders and broadcasters can leverage innovations like LLMs, Text-to-Image and generative AI to revolutionize customer experiences.


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