MPEG-5 LCEVC Showcase at NAB 2024 demonstrates ecosystem growth and deployment readiness

Convention Center, West Hall, Booths W3454 and W3455

MPEG-5 LCEVC ecosystem support continues to grow and includes TVs and set-top boxes, gearing up for the deployment of TV3.0 in Brazil

New, never-before-seen six-degree-of-freedom (6DoF) content powered by V-Nova PresenZ is streamed with MPEG-5 LCEVC on the NVIDIA technology-enabled pod

More LCEVC-enhanced applications in streaming, social media and cloud gaming are demonstrated with support in multiple open-source projects, such as Kyber, the latest by VideoLan.

The MPEG-5 LCEVC (low complexity enhancement video coding) Showcase returns to NAB (14-18 April 2024, Las Vegas), demonstrating LCEVC-based use cases across broadcast, pay TV, streaming, extended reality (XR), cloud gaming, pixel-streaming and more.

The showcase brings together LCEVC-enabled products from an ever-growing ecosystem of industry vendors and widely used open-source Projects, as detailed in the LCEVC Showcase website. Demonstrations present end-to-end systems for streaming and broadcast applications, with LCEVC showcased on commercially available encoders and decoded seamlessly on widely used mobile devices, web browsers, and in the chipsets powering TVs and set-top boxes.

For the first time, at NAB 2024, the showcase will bring together TV and set-top box manufacturers reading for the deployment of the next-generation digital TV standard in Brazil, TV3.0. Following key demonstrations performed during the World Cup at the end of 2022 and during the Brazilian Carnival in 2023, the showcase will feature several of the building blocks to be used in the upcoming trials during the Paris Olympics, which aim at putting on-air the first high-dynamic range (HDR) 4K LCEVC-enhanced VVC channel over DASH ROUTE. NAB attendees can watch Fabio Murra, SVP Product and Marketing at V-Nova, deliver a presentation titled “Shaping the future of television: Brazils journey to TV 3.0 and the Paris Olympics live broadcast trials.” Scheduled for Sunday 14th at 2:30 PM in the Tech Chat Theater, West Hall, this presentation will describe the preparation and objectives of the trials, giving insights on the developments required by multiple technology companies to build an ecosystem for next- generation TV broadcast services.

The pixel-streaming pod, powered by NVIDIA technology, will demonstrate the unique capabilities of LCEVC to scale for ultra-low-latency pixel streaming applications, notably cloud gaming and immersive 6DoF entertainment, powered by V-Nova PresenZ. The content will be rendered and encoded in real time on NVIDIA  GPUs using LCEVC and streamed in ultra-low latency to a head-mounted display (HMD). Taking place in the Tech Chat Theater, West Hall, at 2:30 PM on Monday 15th, Gianluca Meardi,  General Manager V-Nova Studios Business Unit, will present “Breaking Boundaries in XR: Introducing PresenZ 6DoF by V-Nova Studios.” Having already clinched the Lumiere Award, this format is poised to transform virtual reality storytelling by offering cinematic photorealism coupled with six degrees of freedom.

Finally, Kyber, the latest open-source project by members of the VideoLAN ecosystem, will exhibit at the LCEVC showcase. Jean-Baptiste Kempf, President of VideoLAN, said “Exhibiting at the LCEVC showcase is a great opportunity to showcase Kyber in the context of growing applications enabled by new technologies. Kyber is an open-source, cross-platform application and SDK, created to control any type of machine, independent of the hardware and OS, using high-quality video tuned for the lowest latency. NAB 2024 will demonstrate the upcoming support for LCEVC in both Kyber and FFmpeg, the building block of most web streaming platforms.

Guido Meardi, CEO of V-Nova, says, “I am impressed by the strides in LCEVC adoption that this showcase is proving. The continued expansion of the LCEVC ecosystem highlights its accessibility and utility for media and entertainment applications and includes support on TVs and set-top Boxes. The new pixel-streaming pod, developed in collaboration with NVIDIA, on the other hand, demonstrates how new content and forms of entertainment can be distributed at scale using V-Nova PresenZ and LCEVC technologies. It is great to see all these innovative technology vendors coming together in this showcase, we are not just predicting the future of digital media technology, we are actively shaping it.”For more information about LCEVC and to schedule appointments with the LCEVC team at NAB, please visit LCEVC Showcase NAB24.

SCROLL POSTS

A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.