Lightware Appoints Robin Enlund as President for Greater APAC

Budapest, Hungary – 20 September 2023 Lightware Visual Engineering, a leading manufacturer of connectivity solutions for the professional integrated systems market and a pioneer in signal management, has announced today that the company appointed Robin Enlund as President for the Greater APAC region. 

Based in Sydney, Enlund joins Lightware with more than two decades of management and sales experience in audio-visual, IT, SaaS and workplace technology solutions across  Asia Pacific. He will work closely with Lightware offices in the region, distributors,  and consulting companies to support large business opportunities, ensure that they can operate effectively and meet needs of both staff and clients. 

In addition, Enlund will act as a conduit between Greater APAC and Lightware HQ in Budapest. He will also work in close collaboration with his counterparts, the President of Americas (Clint  Hoffman) and the President of EMEA (Siegfried Hermann), to ensure a unified corporate message and a global go-to-market approach. 

Enlund was previously Senior Advisor Hybrid Workplace at Ricoh, based in Sydney, where he was responsible for winning Audio-Visual systems integration projects.

As a Managing Director of avt Asia, in Singapore, he was responsible for propelling the company’s expansion across Asia. Prior to that, Enlund was Managing Director of AMX Asia Pacific in Singapore, where during the course of a nine-year career, he started the first AMX office in the region, focused on supporting customers with training and solutions. Later on upon AMX’s acquisition by Harman International, he was appointed Senior Director Sales Asia Pacific,  where he continued supporting sales acceleration in the market across the company’s range of automation of audio, video, lighting products and broadcast. 

He holds a Master of Science degree with a Major in Energy Engineering from The Royal Institution of Technology in Stockholm, Sweden.

“I am excited to join Lightware and be part of this growth period of the company. Current and coming product portfolios are best-in-class and I look forward to supporting the Greater APAC teams in growing market share. My goal is to establish an even stronger Asia Pacific Lightware presence in the upcoming years,”  said Enlund.For more information on Lightware, please visit Keep up with the latest news from Lightware on Facebook, Instagram, Twitter and LinkedIn.


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