What results can you expect from an Agency?

The ultimate purpose of a PR Agency is to drive results for clients. The account teams are responsible for putting together the right strategy to drive those results, with the relevant campaign objectives, key messages and tools. I always say that we help put a ‘voice’ on brands and products in order to allow them to join broader conversations that will allow them to have greater industry recognition and further engage with customers.

So, what is it you can expect from your PR Agency?

The decision of partnering with a PR agency goes beyond that of finding just another external provider. A PR Agency, when it’s the right one, will become an extension of your own team, a trustworthy partner that is fighting to achieve the same goals and going the extra mile for results as if they were their own. The big difference is that you are turning to a team of specialists in constant contact with press, industry news, events and the latest trends and opinions, being able to advise you through each stage. It is from this last point that a client can fully benefit from having a PR agency by its side, as the partnership will return not only quantity, but also quality when it comes to results.

In every PR plan you will find the agency will have defined the specific Key Performance Indicators (KPIs) for the suggested actions. These are the results that the team will aim at securing and that will most likely include a number suggesting expected coverage, and possibly a media breakdown as to where these stories will be featured. However, there is more to analyse behind those figures. Anyone can achieve the results, but when looking for the strongest partner for your business, you need to think about what added value the agency will bring.

Bubble Agency consultants provide the following ‘add ons’ to maximise each opportunity for your business:

  1. Knowledge and Network – The agency’s expertise will act as a door opener to many opportunities, from a press interview, to a speaking opportunity at a key event or even an introduction to a strategic contact. The agency will be the eyes and ears of your company and will bring any key opportunities out there with an extra thought on what will truly contribute to your company’s objectives.
  2. Inspiration – Being advised by a team of experts that is exposed to new campaigns and ideas on a daily basis will help your company stay current, engage in new opportunities and find ways of doing things differently.
  3. Challenge – An agency partner will also be able to provide feedback on company plans and evaluate, as well as analyse, different strategies and actions. From the best ways to shape a corporate story to the best day to share a release, through the best approach to reach the target audience, this will help your company maximise results.

So, what does success look like? A lot of thinking goes into designing the right PR strategy, which will result not only in positive coverage sharing the key messages, but most importantly in coverage that tells a story that your desired audience has read, engaged with and shared. A successful campaign will have also provided a steady rhythm to your communication, allowing for great brand visibility and awareness that will get you in the right place to drive sales, as well as have the attention you want when your company is ready to announce a new product launch or new activity.

If you are interested in learning more about how to maximise your own results and about how Bubble Agency can assist in transforming your business with our knowledge and network, please email: hello@bubbleagency.com

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A Few Kind Words...

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – Disguise

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.