What results can you expect from an Agency?

The ultimate purpose of a PR Agency is to drive results for clients. The account teams are responsible for putting together the right strategy to drive those results, with the relevant campaign objectives, key messages and tools. I always say that we help put a ‘voice’ on brands and products in order to allow them to join broader conversations that will allow them to have greater industry recognition and further engage with customers.

So, what is it you can expect from your PR Agency?

The decision of partnering with a PR agency goes beyond that of finding just another external provider. A PR Agency, when it’s the right one, will become an extension of your own team, a trustworthy partner that is fighting to achieve the same goals and going the extra mile for results as if they were their own. The big difference is that you are turning to a team of specialists in constant contact with press, industry news, events and the latest trends and opinions, being able to advise you through each stage. It is from this last point that a client can fully benefit from having a PR agency by its side, as the partnership will return not only quantity, but also quality when it comes to results.

In every PR plan you will find the agency will have defined the specific Key Performance Indicators (KPIs) for the suggested actions. These are the results that the team will aim at securing and that will most likely include a number suggesting expected coverage, and possibly a media breakdown as to where these stories will be featured. However, there is more to analyse behind those figures. Anyone can achieve the results, but when looking for the strongest partner for your business, you need to think about what added value the agency will bring.

Bubble Agency consultants provide the following ‘add ons’ to maximise each opportunity for your business:

  1. Knowledge and Network – The agency’s expertise will act as a door opener to many opportunities, from a press interview, to a speaking opportunity at a key event or even an introduction to a strategic contact. The agency will be the eyes and ears of your company and will bring any key opportunities out there with an extra thought on what will truly contribute to your company’s objectives.
  2. Inspiration – Being advised by a team of experts that is exposed to new campaigns and ideas on a daily basis will help your company stay current, engage in new opportunities and find ways of doing things differently.
  3. Challenge – An agency partner will also be able to provide feedback on company plans and evaluate, as well as analyse, different strategies and actions. From the best ways to shape a corporate story to the best day to share a release, through the best approach to reach the target audience, this will help your company maximise results.

So, what does success look like? A lot of thinking goes into designing the right PR strategy, which will result not only in positive coverage sharing the key messages, but most importantly in coverage that tells a story that your desired audience has read, engaged with and shared. A successful campaign will have also provided a steady rhythm to your communication, allowing for great brand visibility and awareness that will get you in the right place to drive sales, as well as have the attention you want when your company is ready to announce a new product launch or new activity.

If you are interested in learning more about how to maximise your own results and about how Bubble Agency can assist in transforming your business with our knowledge and network, please email: hello@bubbleagency.com


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.