The ultimate purpose of a PR Agency is to drive results for clients. The account teams are responsible for putting together the right strategy to drive those results, with the relevant campaign objectives, key messages and tools. I always say that we help put a ‘voice’ on brands and products in order to allow them to join broader conversations that will allow them to have greater industry recognition and further engage with customers.
So, what is it you can expect from your PR Agency?
The decision of partnering with a PR agency goes beyond that of finding just another external provider. A PR Agency, when it’s the right one, will become an extension of your own team, a trustworthy partner that is fighting to achieve the same goals and going the extra mile for results as if they were their own. The big difference is that you are turning to a team of specialists in constant contact with press, industry news, events and the latest trends and opinions, being able to advise you through each stage. It is from this last point that a client can fully benefit from having a PR agency by its side, as the partnership will return not only quantity, but also quality when it comes to results.
In every PR plan you will find the agency will have defined the specific Key Performance Indicators (KPIs) for the suggested actions. These are the results that the team will aim at securing and that will most likely include a number suggesting expected coverage, and possibly a media breakdown as to where these stories will be featured. However, there is more to analyse behind those figures. Anyone can achieve the results, but when looking for the strongest partner for your business, you need to think about what added value the agency will bring.
Bubble Agency consultants provide the following ‘add ons’ to maximise each opportunity for your business:
- Knowledge and Network – The agency’s expertise will act as a door opener to many opportunities, from a press interview, to a speaking opportunity at a key event or even an introduction to a strategic contact. The agency will be the eyes and ears of your company and will bring any key opportunities out there with an extra thought on what will truly contribute to your company’s objectives.
- Inspiration – Being advised by a team of experts that is exposed to new campaigns and ideas on a daily basis will help your company stay current, engage in new opportunities and find ways of doing things differently.
- Challenge – An agency partner will also be able to provide feedback on company plans and evaluate, as well as analyse, different strategies and actions. From the best ways to shape a corporate story to the best day to share a release, through the best approach to reach the target audience, this will help your company maximise results.
So, what does success look like? A lot of thinking goes into designing the right PR strategy, which will result not only in positive coverage sharing the key messages, but most importantly in coverage that tells a story that your desired audience has read, engaged with and shared. A successful campaign will have also provided a steady rhythm to your communication, allowing for great brand visibility and awareness that will get you in the right place to drive sales, as well as have the attention you want when your company is ready to announce a new product launch or new activity.
If you are interested in learning more about how to maximise your own results and about how Bubble Agency can assist in transforming your business with our knowledge and network, please email: firstname.lastname@example.org