A Sporting Change

Sadie Groom, Managing Director

Those of you that know anything about me will know about my love of golf. Since starting Bubble nearly 20 years ago I haven’t found the time to play much … until a couple of weeks ago when I decided to say “yes” to two corporate events in one week. This got me thinking about the relationship between sports, networking and business.

Golf has a clear advantage that four to five hours are spent walking around with the same group of people; however, other sports do exist that can be played together with your clients, colleagues or journalists. 

At NAB and IBC, Object Matrix host a well attended sports evening. One participant noted, “None of us are wearing our show shirts or badges so it’s a great way of leveling and meeting people”. An industry friend of mine recently told me that they had fencing lessons at their team kick-off; places like Urban Golf have popped up in major cities; bowling alleys are everywhere, and you never know which sports people might take up after the Olympics. 

That’s the participating – how about the watching? Corporate hospitality is worth over $9billion globally, with an estimated half of this amount being sports related. Typical events for hospitality include rugby, tennis, horse racing, football and errr….golf.. These are great events to attend with clients and press and shouldn’t be moved down the budget priority list when times are harder. 

But what is it about sport? In a recent study 94% of people in the global C-suite [is this term well known?] of jobs had played a sport at a reasonably high level in their youth. What does participating in a sport give them? Firstly, a drive to practice a task rigorously, even if one does not succeed all of the time. Secondly, they achieve their goals – they might not get them the first time but they will persevere and find different routes if need be. Thirdly, they will work well with partners and teams – even if they have played a solitary sport they will still have had training partners and competitors.I haven’t even had room here to talk about how sport plays a huge role in the industries that Bubble play in or tell you about my two very different golf days but if you invite me for a round or take me somewhere to watch sports I am sure I will say “yes”.

SCROLL POSTS

A Few Kind Words...

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!