A Sporting Change

Sadie Groom, Managing Director

Those of you that know anything about me will know about my love of golf. Since starting Bubble nearly 20 years ago I haven’t found the time to play much … until a couple of weeks ago when I decided to say “yes” to two corporate events in one week. This got me thinking about the relationship between sports, networking and business.

Golf has a clear advantage that four to five hours are spent walking around with the same group of people; however, other sports do exist that can be played together with your clients, colleagues or journalists. 

At NAB and IBC, Object Matrix host a well attended sports evening. One participant noted, “None of us are wearing our show shirts or badges so it’s a great way of leveling and meeting people”. An industry friend of mine recently told me that they had fencing lessons at their team kick-off; places like Urban Golf have popped up in major cities; bowling alleys are everywhere, and you never know which sports people might take up after the Olympics. 

That’s the participating – how about the watching? Corporate hospitality is worth over $9billion globally, with an estimated half of this amount being sports related. Typical events for hospitality include rugby, tennis, horse racing, football and errr….golf.. These are great events to attend with clients and press and shouldn’t be moved down the budget priority list when times are harder. 

But what is it about sport? In a recent study 94% of people in the global C-suite [is this term well known?] of jobs had played a sport at a reasonably high level in their youth. What does participating in a sport give them? Firstly, a drive to practice a task rigorously, even if one does not succeed all of the time. Secondly, they achieve their goals – they might not get them the first time but they will persevere and find different routes if need be. Thirdly, they will work well with partners and teams – even if they have played a solitary sport they will still have had training partners and competitors.I haven’t even had room here to talk about how sport plays a huge role in the industries that Bubble play in or tell you about my two very different golf days but if you invite me for a round or take me somewhere to watch sports I am sure I will say “yes”.


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.