A Sporting Change

Sadie Groom, Managing Director

Those of you that know anything about me will know about my love of golf. Since starting Bubble nearly 20 years ago I haven’t found the time to play much … until a couple of weeks ago when I decided to say “yes” to two corporate events in one week. This got me thinking about the relationship between sports, networking and business.

Golf has a clear advantage that four to five hours are spent walking around with the same group of people; however, other sports do exist that can be played together with your clients, colleagues or journalists. 

At NAB and IBC, Object Matrix host a well attended sports evening. One participant noted, “None of us are wearing our show shirts or badges so it’s a great way of leveling and meeting people”. An industry friend of mine recently told me that they had fencing lessons at their team kick-off; places like Urban Golf have popped up in major cities; bowling alleys are everywhere, and you never know which sports people might take up after the Olympics. 

That’s the participating – how about the watching? Corporate hospitality is worth over $9billion globally, with an estimated half of this amount being sports related. Typical events for hospitality include rugby, tennis, horse racing, football and errr….golf.. These are great events to attend with clients and press and shouldn’t be moved down the budget priority list when times are harder. 

But what is it about sport? In a recent study 94% of people in the global C-suite [is this term well known?] of jobs had played a sport at a reasonably high level in their youth. What does participating in a sport give them? Firstly, a drive to practice a task rigorously, even if one does not succeed all of the time. Secondly, they achieve their goals – they might not get them the first time but they will persevere and find different routes if need be. Thirdly, they will work well with partners and teams – even if they have played a solitary sport they will still have had training partners and competitors.I haven’t even had room here to talk about how sport plays a huge role in the industries that Bubble play in or tell you about my two very different golf days but if you invite me for a round or take me somewhere to watch sports I am sure I will say “yes”.


A Few Kind Words...

Catherine Watling – Visual Data
Visual Data - Catherine Watling

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP
CVP - Mark Forth

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech
Masstech - Nik Forman

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – disguise
disguise - Tom Rockhill

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show
The Media Production and Technology Show - Charlotte Wheeler

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream
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Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.

Bob Boster – Clear-Com
Clear-Com - Bob Boster

One thing that really sets them apart is the depth of their relationships with the editors and the community that serves our space.

Brian Clark – NEP UK
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They're a nice, easy, straightforward, honest company to deal with.

Jon Finegold – Signiant
Signiant - Jon Finegold

As Signiant’s core market is M&E, Bubble has proven to be the perfect agency for us. They understand our market and are well-connected with the key influencers, publications and events in the industry. Day-to-day they are always on top of every detail and are a joy to work with. They are, after all, Bubbles.

Kimberley Zajicek – PHABRIX
PHABRIX - Kimberley Zajicek

The Bubbles are highly knowledgeable, reliable and have become an integral part of our team. Their winning combination of industry passion and communications expertise has generated a significant increase in our media presence, both in print and online.