EMG and Gravity Media Combine Forces

New venture forms an unprecedented partnership in the world of global media production and broadcasting

The Boards of Directors of EMG, one of the leading global providers of  broadcast services and media solutions for live sports, entertainment and events, and Gravity Media, a global provider of complex live creative production and media services, today confirmed the completion of a definitive agreement to combine their businesses. 

The combination of their complementary businesses creates one of the world’s largest and most significant broadcast technology and production companies. By aligning their strengths, expertise, and resources, the enlarged group will deliver an unparalleled range of media services and solutions to clients worldwide. 

The new venture, which will be formally named in due course, will have significant global capability, including  more than 100 outside broadcast trucks and flypacks and 40 studios and production facilities across Europe,  the Middle East, United States, and Australia, which will be part of the new global business. The business will  have 30 offices across 12 countries, with a total of 2,000 permanent employees and access to a global  network of freelance personnel. 

The combination will deliver broadcast, technology, production, and post-production solutions across many  of the world’s most-watched live events and entertainment programmes, working with the world’s most  renowned production houses and broadcasters. 

The group will be led by Shaun Gregory, the current CEO of EMG, as its Global Chief Executive Officer. John  Newton, Founder, CEO and majority shareholder of Gravity Media, will be appointed Executive Chairman of  the new combined group. Both Shaun Gregory and John Newton will join the main Board of the newly  combined group, joining EMG’s existing shareholders PAI Partners, Ackermans & Van Haaren, Watchers & Co  and Banijay. TowerBrook Capital Partners, which currently has a significant shareholding in Gravity Media, will  retain a stake in the combined group. John Newton will maintain his significant interest in the combined entity,  of which PAI Partners will be the majority shareholder. 

John Newton, Founder & Chairman of Gravity Media, said: “This is the right time to bring together EMG and  Gravity Media to create a truly global production and media services business. This combination will allow us  to play an increasingly important role for our customers and our people. Together, the group will offer new  products, new services and enter new markets. I look forward to working with Shaun and the broader team 

to grow this exciting new business.” 

Shaun Gregory, CEO of EMG, said: “This is a pivotal day for the industry, as we bring together two powerhouses  to create a truly global business. Both John and I believe this industry needs entities with significant global  capability, that are prepared to invest. Our vision is to create a world-class business that sets new industry  standards and can seamlessly enter and grow new markets. This is a fantastic opportunity, which in turn gives  our customers the best solutions and quality they rightly demand. We’ll be able to invest in global platforms,  end-to-end production and, of course, the best people. We’re looking forward to getting started!” 

EMG was advised by Société Générale and Crédit Agricole CIB. Moelis & Company provided advisory services  to Gravity Media on the transaction. 

Today’s announcement follows the satisfaction of regulatory and other required conditions.


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