Magnifi Wins 2023 NAB Show Product of the Year Award

AI-powered video-editing SaaS platform recognized as one of the years’ most significant and promising technologies 

Las Vegas, April 19, 2023: Magnifi, a video-editing SaaS platform, is proud to announce that it has been  awarded the prestigious 2023 NAB Product of the Year award in the AI and machine learning category for its flagship product, Magnifi Digital Highlights Pro which enables the auto-creation of key moments and highlights in real time enhanced with AI-enabled Ball Tracking. 

The National Association of Broadcasters (NAB) award program recognizes outstanding achievement in the field of broadcasting and video production—honouring some of the most significant and promising new products and technologies showcased by exhibitors at the NAB Show.

With many in the broadcasting space turning to AI technology because of its ability to automate routine workflows, Magnifi’s AI-powered editing and content distribution capabilities are completely transforming the highlight reel creation process, giving broadcasters the ability to quickly produce high volumes of concise and engaging video content optimised for social media and the mobile-first generation – matching modern sports fans’ ever-increasing and evolving appetites. 

“We are thrilled to receive the NAB Product of the Year award in the AI and machine learning category,” said Vinayak Shrivastav, CEO and Co-Founder of Magnifi. “Our team has worked tirelessly to create a product that solves real-world problems for our customers using the latest AI and machine learning technology. This award is a testament to our commitment to innovation and our dedication to providing the best possible solutions for our clients.”

The NAB Show Product of the Year award is given to companies that demonstrate excellence in the development and application of innovative technology in the broadcasting and video production industry. This year’s winners were selected by a panel of industry experts in 15 categories and announced during a live awards ceremony at the NAB Show on April 18. To be eligible for an award, nominated products had to come from companies exhibiting at the 2023 NAB Show and be delivered within the 2023 calendar year. Magnifi was selected for its cutting-edge AI and machine learning technology that enables broadcasters and media companies to efficiently analyse, categorise and manage vast amounts of video content.

“During our centennial year, NAB continues to recognize the products that are transforming how content is being created, connected and capitalised throughout the broadcast, media and entertainment industry,” said NAB SVP and Chief Customer Success Officer Eric Trabb. “Congratulations to Magnifi for winning the 2023 NAB Show Product of the Year Award in recognition of Digital Highlights Pro with AI-enabled Ball Tracking, a product that has demonstrated its ability to help storytellers face the challenges of the present and future by revolutionising a critical stage of the content lifecycle.”

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About Magnifi:

Magnifi has found an extremely strong product-market fit in serving enterprises across numerous industries – OTT players, broadcasters, sports clubs and leagues, marketing agencies, e-gaming platforms, schools, colleges and more. Magnifi is building the next-generation video editing ecosystem addressing a broad range of use cases in the post-production process. The company started its journey on generating instant key moments and auto short-sized clips leveraging computer vision and AI capabilities, the sliver in which it is the current tech leader. Magnifi today has offices in the U.S., Europe, Israel and India and is expanding to Singapore and the Middle East by the end of this year.

About NAB Show

NAB Show, held April 15-19, 2023, in Las Vegas, is celebrating its centennial year as the preeminent conference and exhibition driving the evolution of broadcast, media, and entertainment. It is the ultimate marketplace for next-generation technology inspiring superior audio and video experiences. From creation to consumption, across multiple platforms, NAB Show is where global visionaries convene to bring content to life in new and exciting ways. More information is available at

About NAB

The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory, and public affairs. Through advocacy, education, and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. More information is available at


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