The Malaysian Cricket Association engages Magnifi to Capture Highlights

The Malaysian Cricket Association (MCA), the governing body for the sport in the country, will use Magnifi, the AI-powered highlight generation platform, for its cricket coverage.

As part of this engagement, the Malaysian Cricket Association will leverage Magnifi to capture cricket highlights for social media platforms. This process utilises cricket-specific metatags, such as a ‘boundary’, ‘six’, ‘sweep’, or a ‘spin’ ball. Content can be refined through additional filters and The MCA can generate highly specific clips, such as sweeps from a certain batsman or spins from only right-handed bowlers. Clips will then be distributed to The MCA’s social media channels on Facebook, Instagram, X, and LinkedIn, complete with its brand identity and graphics. 

Malaysia has been traditionally dominated by other sports, such as badminton, sepak takraw, and basketball. The MCA’s use of Magnifi will help grow cricket viewership in the country, expand its reach on social media, and advance the popularity of cricket among different demographics. The MCA will leverage Magnifi for both men and women’s cricket. As a member of the Asian Cricket Council and an associate member of the International Cricket Council, it will also use Magnifi for coverage of its international matches. 

Vinayak Shrivastava, CEO of Magnifi, said “The MCA proves just how democratic and inclusive AI like Magnifi can be. With our solution, The MCA will highlight female cricket players, who have traditionally been overlooked by mainstream coverage. It will also spotlight how Malaysian cricket teams can thrive on the world stage. These two factors bode well for the continued success of the sport in Malaysia.”


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing,

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.