Cooke Optics appoints Craig Chartier as Technical Sales Manager, Americas

Chartier brings 30 years of industry experience to the role

Leicester, UK – 30 March 2023 – Cooke Optics has appointed Craig Chartier to the role of Technical Sales Manager, Americas. With a territory covering the Mid-West, East Coast, Canada and South America, Chartier’s remit is to represent Cooke Optics to local clients, supporting sales and technical support activities.

Chartier brings 30 years of industry experience to his new role. He began his career at GEAR Rental where he spent 18 years, managing day-to-day operations and leaving as Vice President of Production Services. He also held the role of General Operations Manager at ARRI Rental, and worked with BOLD Distribution as Business Development and Marketing Coordinator, while also providing technical sales support for cinema-centric products. He joins Cooke from a technical sales role at Zeiss Cinema.

Thomas Greiser, Director of Global Sales for Cooke Optics, said, “Craig’s background in both sales and rental, together with his technical skills and knowledge built over 30 years, gives him a unique perspective on what customers want and need. He is ideally placed to help our customers choose the best Cooke lenses for their requirements, and we are happy to welcome him to the team.” 

“It’s a great pleasure to join Cooke Optics at an exciting time in this historic company’s journey. I am proud to be a part of this team and look forward to helping our customers achieve their creative visions, said Chartier.”

About Cooke Optics, LTD

Cooke is a storied name in both cinematographic and ultra-high-end professional photography markets. Known worldwide for their precision, exacting tolerances and superior quality, Cooke lenses are specified by many of the world’s most respected cinematographers. Cooke is also the developer behind /i Technology, the protocol enabling vital lens and camera information to be captured and passed digitally to post-production teams. Cooke was honoured with a 2013 Academy Award® of Merit (an Oscar® statuette) for its continuing innovation in the design, development and manufacture of motion picture camera lenses.


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