EMG/Gravity Media Highlights Sustainable and Cost-Effective Remote Production Workflows With England Netball

EMG / Gravity Media, the leading force in production and content, media services and facilities, is highlighting the remote production workflow it has developed for the sport’s governing body, England Netball, during the regular season rounds. Clever use of technology has enabled EMG and In Touch Productions to build a cost-effective and sustainable remote workflow that emphasises broadcast quality with minimal use of resources, helping expand coverage and bring the sport to a growing audience via the BBC iPlayer and live streaming specialist Netball Pass throughout the tournament. 

The workflow has been developed and refined across various sports. Two Panasonic HPX3100 ENG cameras are placed on the gantry along with commentary positions, with a third mounted in one of the corners of the court. This utilised in-game for more exciting moments to give a feel of being inside the action, as well as presenters live in-camera before and after the match and pre-recorded interviews. All feeds, including audio from courtside and commentary are sent to Haivision Encoders where they are first encoded and then passed via 4G to the Production Centre in High Wycombe via high speed internet connection. Here they are decoded before being sent to the gallery where the production is  assembled..

Utilising the power of VIZRT’s TRICASTER, allows the Director to cut the program, adding HTML5 Graphics (VIZ FLOWICS) and VT elements such as replays and editorial content (SimplyLive) with ease, as well as mixing all audio including commentary, clean effects and umpire mics. A return vision path passes the signal back to the venue operation, while SRT encoded feeds are delivered to the BBC iPlayer and Netball Pass. A further feed is also delivered to England Netball to enable rapid clip generation for social media.

Several challenges needed to be solved to tell the story of a match effectively to the viewer, while making the workflow as efficient as possible. A gametime clock is an essential component of any match, with the team deciding that the simplest and most accurate way of presenting this to the viewers was using a locked off additional camera and transmitter pointed at the match clock courtside. The graphics operator then tracked this at the Production Hub to make sure the on-screen clock is in sync.

The speed of the game has surprised everyone too, leaving little time for dedicated replays. The TriCaster though gives the team the ability to run replays in an onscreen dedicated box, allowing action to be analysed without interrupting the flow of the game. The ingenuity of the team has been extended to other areas of the production as well, with presenters previewing the matches live in-vision using in-ear monitors for talkback rather than as a pre-recorded segment, giving greater fluidity and excitement to the coverage.

The net result is a production that punches far above its weight and, because of the compact kit and In Touch production team both on-site and in the gallery, delivers the triple benefits of increased sustainability, high quality production values, and cost effectiveness. Indeed, EMG reckons it can turn round matches at its Hub with as little as 60 minutes between games, allowing it to produce multiple productions from multiple locations and accommodate even the busiest of schedules.

“Remote production has proved to be the perfect solution for England Netball,” says EMG UK Sales Director, Angela Gibbons, “The technology we have implemented together with our partner, In Touch Productions, allows us to cover matches with a minimal crew and kit list but maintain the highest standards of broadcast quality. In fact, social media has lit up with compliments over the quality of the current England Netball coverage that we provide to England Netball. Remote production deliveries such as these allows us to offer clients high class production values to all manner of budgets and is a solution that can be easily adapted to any niche or Tier 2 sport looking to engage audiences on a worldwide basis.”

Mark Foster, CCO at England Netball commented; “EMG and In Touch Production’s creativity, adaptability and professionalism has meant that the live broadcast has delivered beyond our expectations with the basics (though difficult to deliver) always being met with live domestic & overseas feeds never going down, clock & score being accurate, replays in such a fast moving sport as well as innovation for the league being introduced with elements such as live stats all delivered on a small budget. And their level of professionalism meant that we were able to use top quality on screen talent knowing that jthey would enjoy their experience, particularly important when we used industry pros such as Kath Merry & Lindsay Chapman as well as introducing the Vitality Roses Head Coach Jess Thirlby to our productions which has helped to take them to another level.”

Jess Thirlby, Head Coach of England Netball adds; “Working with EMG and In touch productions as part of the ground-breaking new partnership with England Netball. Week on week to engage with a production team who wanted to help drive the sport forward and show it in its best light was a joy and they continued to push the boundaries. For a team new to our sport, you’d be impressed with the passion shown and it was a privilege to work with and alongside such a credible production. We couldn’t have asked for a better champion of our sport and they’ve helped us to reach both our existing and new audience ahead of an exciting time in our sports journey.” 


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.