Lightware Visual Engineering Appoints Alison Liew as Business Development Specialist as it Invests in Growth Across Southeast Asia

Lightware Visual Engineering, a leading manufacturer of connectivity solutions for the professional integrated systems market and a pioneer in signal management, has today announced the appointment of Alison Liew as its new Business Development Specialist for Southeast Asia, with responsibility for driving business growth across the region.

Working alongside Candice Siow, Regional Director for Southeast Asia, Liew will also act as a senior member of the Lightware SEA team, cooperating closely with channel partners to deliver an effective sales strategy. Her appointment is part of an ongoing regional investment strategy by Lightware that also saw the arrival of Siow in December 2023.

Liew joins Lightware from NCS Group, where she spent the last 23 years working in a range of senior client-facing roles, most recently as Project Director, Delivery Lead and Quality Assurance Lead at NCS Engineering. She holds a Bachelor of Arts and Social Sciences Degree from the National University of Singapore.

“We are thrilled to have Alison join our team as the new Business Development Specialist for Southeast Asia. Alison brings a wealth of experience and a proven track record of success from her tenure at NCS Group, which aligns perfectly with Lightware’s commitment to driving growth and delivering excellence in connectivity solutions. Under her guidance, we are confident in strengthening our market position and achieving our strategic goals across the region,” said Candice Siow, Regional Director for Southeast Asia, Lightware.

“I’m delighted to join Lightware and contribute to its continued growth in Southeast Asia. With my background in client-facing roles and project management, I’m eager to drive our business forward, and by working closely with Candice and our wider team, I aim to deliver impactful sales strategies and strengthen our partnerships across the region.” added Alison Liew, Business Development Specialist for Southeast Asia, Lightware.


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing,

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.