The highlights tool has shown a 76% increase in the number of views for the current season
Hanoi, 20 July 2023: Magnifi by VideoVerse – an AI-driven video technology company and powerful video-editing SaaS platform – today announced the support of the 2023 season of the Vietnam Pro Basketball League (VBA) with AI-powered video highlights of the matches, video on demand and social media features.
Magnifi’s offering for the VBA league includes full match highlights and player highlights, featuring dynamic graphic overlays and multiple aspect ratios of 16:9, 9:16, and 1:1. Additionally, the league benefits from Magnifi’s expert social media publishing on Facebook, YouTube, and TikTok, along with the customisable video on demand (VOD) packages and self-served dashboards, ensuring an exceptional fan experience throughout the entire season culminating in September.
The impactful results achieved since the VBA embraced Magnifi’s Highlights tool in early June show a staggering 773% higher video production resulting in a 76% increase in overall viewership. Social media engagement has also skyrocketed across all platforms.
Vinayak Shrivastav, CEO and Co-Founder of Magnifi by VideoVerse, highlighted the company’s commitment to forging robust collaborations with leagues and associations, stating, “As a company dedicated to providing sports broadcasting highlights, it is our priority to create powerful partnerships like the one with the VBA. Through our leading AI-powered platform, we have demonstrated how we can enhance efficiency and boost content engagement with sports fans.”
“VBA has always endeavoured to deliver the hottest play of the season in real-time and keep the engagement with our viewers ongoing. Keeping our fans happy and allowing them easy access to highlights and short videos was the challenge. Magnifi has played a pivotal role in making this season exceptional, and the VBA hopes to extend this fruitful collaboration for many years to come,” expressed Phuoc Truong at VBA.
Magnifi’s growth in the sports media highlights sector has been fueled by the surging popularity of social media platforms, the ascent of short-form video content, and the rising demand for real-time and personalised experiences.
To learn more, visit: https://magnifi.ai/
About Magnifi by Videoverse:
Magnifi has found an extremely strong product-market fit in serving enterprises across numerous industries – OTT players, broadcasters, sports clubs and leagues, marketing agencies, e-gaming platforms, schools, colleges and more. Magnifi is building the next-generation video editing ecosystem addressing a broad range of use cases in the post-production process. The company started its journey on generating instant key moments and auto short-sized clips leveraging computer vision and AI capabilities, the sliver in which it is the current tech leader. Magnifi today has offices in the U.S., Europe, Israel and India and is expanding to Singapore and the Middle East by the end of this year.
VBA – Vietnam Pro Basketball League, established in 2016, is the first professional basketball tournament in the country, VBA was built according to the Sports – Entertainment model with international standards. VBA aims to bring basketball closer to everyone, especially to inspire a positive lifestyle to the young generation, as well as improve public health. VBA creates a professional playground for Vietnamese athletes to participate in and develop. This mission is taken seriously through professional operation, athlete level, scale and above all highly entertaining activities, giving the audience a great viewing experience. In 2016, VBA was voted as one of the most influential events for the masses.