Aline Mello Joins as Account Manager, Bringing Six Years of B2B Experience
Bubble Agency, the global PR, marketing and events specialist for the media and entertainment technology and services sectors, is pleased to announce the appointment of veteran B2B technology and telecoms PR professional, and ex-journalist, Rufus Jay.
Rufus, who joins as Account Director, has over twenty years of B2B communications experience. He has used his industry knowledge, journalistic experience and relationship-building skills to provide strategic PR counsel, develop effective PR strategies and oversee accounts for a host of leading clients including Microsoft, Samsung, Truphone, Trend Micro and Websense, among others.
He joins Bubble after several years at Nelson Bostock Unlimited, where he worked on both the PR and content side for clients including Canon, Toshiba, dynabook and the RIPE NCC. He has also worked at CCgroup and 3 Monkeys Zeno, among others. Rufus started out covering the water industry as a journalist in 2000, before moving to Informa Telecoms & Media and then into agency PR in 2009. Rufus’s expertise will prove invaluable to the Bubble team as it expands into the telecoms sector, with clients including a leading telecommunications and technology provider.
In addition, Bubble has further strengthened its team with the appointment of Aline Mello as an Account Manager. Aline has worked in B2B technology PR for six years. Over the course of her career, she has designed and implemented 360° PR campaigns across a wide range of markets, including the UK and Brazil. Aline’s experience comprises Workday, Cloudera, Silicon Valley Bank, Ericsson, Liberty Mutual, Logitech and Adyen, amongst others. She brings excellent PR and content marketing expertise to Bubble, but also her passion for technology, broadcast and media. Aline speaks Portuguese, English, Spanish, German and French.
Rufus and Aline will both be based at Bubble’s headquarters in central London, working on a variety of technology, broadcast and media clients.
Sadie Groom, Managing Director, Bubble Agency, said: “Rufus’ excellent B2B tech and telecoms experience across journalism and PR make him a valuable addition to the senior Bubble team as we continue on our growth path. Aline’s passion for the B2B space and excellent international, PR and content marketing experience, as well as her language skills, also boosts our offering to clients. I am delighted they have joined as we continue to grow and at such an exciting time in the communications sector.”