Bubble Agency Boosts Senior Team by Appointing Rufus Jay as Account Director

Aline Mello Joins as Account Manager, Bringing Six Years of B2B Experience

Bubble Agency, the global PR, marketing and events specialist for the media and entertainment technology and services sectors, is pleased to announce the appointment of veteran B2B technology and telecoms PR professional, and ex-journalist, Rufus Jay.

Rufus, who joins as Account Director, has over twenty years of B2B communications experience. He has used his industry knowledge, journalistic experience and relationship-building skills to provide strategic PR counsel, develop effective PR strategies and oversee accounts for a host of leading clients including Microsoft, Samsung, Truphone, Trend Micro and Websense, among others.

He joins Bubble after several years at Nelson Bostock Unlimited, where he worked on both the PR and content side for clients including Canon, Toshiba, dynabook and the RIPE NCC. He has also worked at CCgroup and 3 Monkeys Zeno, among others. Rufus started out covering the water industry as a journalist in 2000, before moving to Informa Telecoms & Media and then into agency PR in 2009. Rufus’s expertise will prove invaluable to the Bubble team as it expands into the telecoms sector, with clients including a leading telecommunications and technology provider.

In addition, Bubble has further strengthened its team with the appointment of Aline Mello as an Account Manager. Aline has worked in B2B technology PR for six years. Over the course of her career, she has designed and implemented 360° PR campaigns across a wide range of markets, including the UK and Brazil. Aline’s experience comprises Workday, Cloudera, Silicon Valley Bank, Ericsson, Liberty Mutual, Logitech and Adyen, amongst others. She brings excellent PR and content marketing expertise to Bubble, but also her passion for technology, broadcast and media. Aline speaks Portuguese, English, Spanish, German and French. 

Rufus and Aline will both be based at Bubble’s headquarters in central London, working on a variety of technology, broadcast and media clients. 

Sadie Groom, Managing Director, Bubble Agency, said: “Rufus’ excellent B2B tech and telecoms experience across journalism and PR make him a valuable addition to the senior Bubble team as we continue on our growth path. Aline’s passion for the B2B space and excellent international, PR and content marketing experience, as well as her language skills, also boosts our offering to clients. I am delighted they have joined as we continue to grow and at such an exciting time in the communications sector.” 

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A Few Kind Words...

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – Disguise

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.