MRMC launches new studio and sports production solutions at NAB 2023

MRMC’s NAB Show presence will be the company’s largest ever

Surrey, UK – March 14, 2023 – Mark Roberts Motion Control (MRMC), a Nikon company, is to present its largest-ever product lineup at NAB 2023. The company will use the event as the launch pad for three new products which will be showcased on stand C5325:  Polymotion Relay, a sports circuit-based tracking solution, the Light Lift System and the AJS-2 autoJib for enhanced live content capture production. In addition, an enhanced version of the virtual production experience ‘Unreal Ride’ returns to the company’s Motion Control stand in the central lobby (L1) in partnership with VU to wow visitors following its smash-hit success last year.

Assaff Rawner, CEO of MRMC said: “We are excited to be part of the 100th NAB show with the biggest ever presence in our company’s history. Our broadcast solutions stand will be split into two key focus areas: Studios and Sports; with dozens of demonstrations and opportunities to network with our team of experts. We will be introducing Slidekamera by MRMC products for the first time to NAB audiences. We’re also delighted to see delegates playing at being a director by taking our virtual production experience Unreal Ride to the next level.”

Broadcast Stand [C5325]

Studios

From the broadcast studio side, MRMC will be highlighting two new broadcast products demonstrating superior PTZ enablement.

The AJS-2 Auto-Jib is the perfect solution for enhancing shots of live content. It can be deployed with either a PTZ or a robotic head and controlled manually, through 2 degrees of semi-automation or through full automation. It can be operated as a manual jib, or through a hybrid of manual and automation where the motion paths are defined but the head or PTZ can be controlled by an operator remotely or using presets. It captures smooth ’on-air’ movement and repeatable moves with a modular design that is extremely quick to set up and quiet and smooth to operate. It is ideal for over-arching shots of crowds and live audiences or where you simply want some elevation or interesting movement.

The LLS-1 Light Lift System expands MRMC’s PTZ enablement solutions by adding a vertical lift. For optimum flexibility, the LLS-1 has floor, wall or ceiling mounting options available. With a range of height configurations, the LLS-1 can comfortably capture sitting and standing shots using the floor-based option. Visitors will also have the chance to see the Studiobot XL – a 9-axis robotics system that offers superior visual creativity to traditional dolly systems; and the AFC-100 robotic head which moves at up to 100° per second.

We will also be demonstrating an advanced new feature of our MHC software that creates virtual Teleportation. If you have a talent that you want to interview as if you are on-site, but can’t get them to your location, you can teleport your pundit or your guest to them.It allows you to seamlessly bring remote talent into the shot or studio while maintaining camera motion, effectively creating one camera shot in two locations using IP-controlled robotics. The synchronised movement of the two cameras paired with the subjects being able to move naturally makes the illusion hyper-realistic.

Nikon USA will be part of the booth showcasing the Z9 full-frame mirrorless camera and other camera models, lenses and accessories.

Sports Production

NAB Show 2023 will see the worldwide launch of Polymotion Relay, a cost-effective, single-operator, multi-camera control solution for circuit-based sports. Driven by a computer vision engine, Polymotion Relay makes multicam production and control simple. Set up to follow the layout of a track at a predefined speed, one operator can use Polymotion Relay to manage all camera angles, making adjustments where needed to speed and framing, while the system makes intelligent modifications on-the-fly.

Complementing Polymotion Relay, for a complete, dynamic, scalable and automated production is the Polymotion Player range of products. Polymotion Player is an automated camera-follow-camera control that allows the operator to remain focused on capturing key action shots through Camera One. Polymotion Player+ is an automated real-time Player Tracking software solution that uses powerful computer vision technology to dynamically adjust the framing of the subject and follows players on the field of play. MRMC will also be showing Polymotion Remote+ which allows for remote multi-camera control from a single interface.

Additionally, on the stand, visitors can see our full range of broadcast products which include Pan Bars, PTA-1 and PTA2, Arc360 PTZ and Robotic pod which will house a Nikon Z-9 as well as the Robotic POD-M2 for broadcast cameras which has built-in climate control.

Slidekamera by MRMC

NAB 2023 will be the first opportunity for attendees to see Slidekamera’s innovative products integrated with MRMC solutions. The addition of Slidekamera into the MRMC fold offers producers and videographers an expansive world-beating range of motion robotics that permit creative high-precision shots with even simple robotic cameras. Visitors can meet the Slidekamera by MRMC team and see the Titan Slider, Atlas Slider, Curved rail, and our full range of robotics heads in action, such as the Heavy Bullhead that is capable of housing a 20kg payload camera.

Central Lobby – L1

Unreal Ride 2023

Following last year’s massive success with the interactive user experience Unreal Ride, MRMC is teaming up once again with Vū Studios for another show-stopping virtual production activation. The Unreal Ride 2023 takes the experience up another level by adding greater control. Guests will be able to make decisions that materially affect a ride’s scene. Building on the theme of 100 years of NAB, guests will be able to select the environment in which the ride takes place – 100 years into the past or the future. Based on their decisions, MRMC will combine the physical and the virtual worlds live and capture it all using motion control to create a unique video for guests to take away and share on their social channels. This video includes the final camera output and a BTS perspective of how it was captured. Unreal Ride 2023 will be captured by the high-speed cinema robot Bolt X Cinebot with moves programmed in the industry-standard Flair software integrated with Unreal Engine.

#END#

About MRMC

Mark Roberts Motion Control (MRMC) is a Nikon Group company. MRMC is on the front line of imaging innovation and is the leading manufacturer of cutting-edge solutions for motion control, automation, broadcast robotics, remote image capture and virtual and volumetric content production. They design, manufacture and assemble robotic rigs, pan-tilt and multi-axis robotic heads and tracking technologies. MRMC’s robotic and software solutions are used all over the world by film studios, sports broadcasters, football leagues and more. Class-leading technical and engineering achievements have earned MRMC several industry awards in the past 50 years. For more information, visit www.mrmoco.com. In 2016, MRMC was acquired by Nikon Corporation.

About Nikon

Nikon Inc. is a world leader in digital imaging, precision optics and photo and video capture and technologies; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enables visual storytelling and content creation. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics. For more information, visit www.nikon.com

SCROLL POSTS

A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.