Clear-Com

FreeSpeak ll™ Launch

BACKGROUND

Clear-Com, an HME company, is a trusted global provider of professional real-time communications solutions and services since 1968.

The company provides innovate market proven technologies that link people together through wired and wireless systems.

Bubble Agency have an on-going global PR retainer with Clear-Com.

OBJECTIVES

Bubble were tasked to support the global launch of FreeSpeak II™ wireless intercom system. The target press were in the Broadcast, AV and Live Production sectors and the goal was to generate press coverage and industry awareness globally.

STRATEGY AND PLAN

Bubble identified key messages for each sector to position the FreeSpeak II family of products.

Secured one to one press briefings both ahead of launch under embargo, at launch events and trade shows.

Profiled customer and partners through interviews and case studies.

Created a forward feature schedule of publications ensuring press communications were targeted by both industry sector and worldwide geographical regions.

Bubble generated and recommended commercial partnerships, identified awards opportunities, generate content to support social media and marketing campaigns, identified thought leadership and speaking opportunities for Clear-Com and its partners.

RESULTS

Bubble achieved huge impact for FreeSpeak II across all market sectors.

To date FreeSpeak II has won 8 industry awards for technology and innovation.

Bubble has generated over 200 pieces of global coverage in trade and industry publications.

FreeSpeak II is well known and respected within the industry.

SCROLL POSTS

A Few Kind Words...

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Mark Forth

CVP

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Nik Forman

Masstech

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental in our the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Tom Rockhill

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Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Charlotte Wheeler

The Media Production and Technology Show

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.

Robert Lisman

Primestream

One thing that really sets them apart is the depth of their relationships with the editors and the community that serves our space.

Bob Boster

Clear-Com

They're a nice, easy, straightforward, honest company to deal with.

Brian Clark

NEP UK

As Signiant’s core market is M&E, Bubble has proven to be the perfect agency for us. They understand our market and are well-connected with the key influencers, publications and events in the industry. Day-to-day they are always on top of every detail and are a joy to work with. They are, after all, Bubbles.

Jon Finegold

Signiant

The Bubbles are highly knowledgeable, reliable and have become an integral part of our team. Their winning combination of industry passion and communications expertise has generated a significant increase in our media presence, both in print and online.

Kimberley Zajicek

PHABRIX

NewTek is a results driven company, who closely monitor and analyse all their marketing activities, the fact we have worked with Bubble Agency for the past 6 years shows they represent good value for money, are results driven and reliable. On a personal note, they are a joy to work with, mix well within the company both up and down the management chain and a safe pair of hands.

Jane Johnston

NewTek