Ateme to showcase profit-boosting 5G immersive video at MWC

Demos include:

  • Monetization of sports content distribution, with the world’s first low-latency targeted advertising solution in a 5G Mobile-access Edge Computing (MEC) platform
  • A Metaverse virtual lounge experience
  • Efficient 5G streaming

Barcelona, Spain, February 14, 2023 – Ateme, a global leader in video compression and delivery solutions, has announced it will exhibit at MWC Barcelona 2023, demonstrating video-delivery solutions that enable communication service providers (CSPs), broadcasters, and content providers to increase profitability. Visitors to the Ateme booth will see solutions to increase their reach, improve network monetization, and enable new immersive and high-quality user experiences while also reducing power consumption.

Exhibiting on booth 5G-18 from February 27th to March 2nd, Ateme will showcase a solution for monetizing high-profile sports events, thanks to its breakthrough achievement of targeted advertising in low latency. Visitors to the Ateme booth will be able to see the world’s first demonstration of low-latency targeted advertising based on a 5G Mobile-access Edge Computing (MEC) platform combining both video compression and delivery.

Ateme will also demonstrate an innovative Metaverse virtual lounge experience for social interaction while watching live events together in a virtual space, in low latency on any screen. The Virtual Lounge is a combination of augmented reality and virtual reality, with avatars interacting from different locations in the same virtual space.

In addition, Ateme will demonstrate highly efficient end-to-end low-latency streaming over 5G using hybrid multicast and unicast delivery to televisions and mobile phones.

“The video industry is on the brink of a new revolution,” commented Williams Tovar, 5G Media Streaming Solutions Director at Ateme. “It is already equipped to face the anytime, anywhere, any screen paradigm. The next challenge will be to beat the competition for attention coming from gaming and social media. We are excited to be showcasing how we are using 5G and the Metaverse to help the industry meet this new challenge, while also making streaming more efficient – so that ultimately, service and content providers can increase profitability.”

Beyond the booth

Cellnex – Hall 4 Stand 4C50

Ateme will contribute to a 5G-Broadcast live trial delivering broadcast channels to mobile devices consuming very little battery and no data.

Orange – Hall 3 Stand 3K10 

Ateme will contribute to a demo of the collaborative project NESTED showing an energy-efficient delivery solution for live video over a 5G network.

Red Hat – Hall 2 Stand 2F30  

Ateme will showcase bandwidth optimization and low-latency content delivery for more competitive, targeted ad insertion, deployed with Red Hat OpenShift on a 5G MEC platform multi-cloud end-to-end video streaming over 5G. 

Rohde & Schwarz – Hall 5 Stand 5A80 

Ateme will contribute to a 5G-Broadcast live demo showing the distribution of live national channels using 5G Broadcast. 

About Ateme

Ateme is a global leader of video compression and delivery solutions, helping tier-one content providers, service providers and streaming platforms boost their viewers’ engagement and reduce churn.

Leveraging an R&D task force that is unique in the video industry, Ateme’s solutions power sustainable TV services, improve end-users’ quality of experience, optimize the total cost of ownership of TV/VOD services, and generate new revenue streams based on personalization and ad insertion. Beyond offering technological agility, Ateme partners with its customers, offering flexible business models that match their financial priorities.

Find out more:


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