Finding the right company for the job

Sadie Groom, Managing Director

As I was looking for an electrician to come and fix something in my house, I started thinking about outsourcing – why we do it and how we find the right people. As a PR, marketing and events agency, outsourcing is what we do, and I realised that we are often asked the same questions when first discussing a project with someone, whether that is offering our No Headcount Required marketing manager service or organising an event. Here are the key questions that you can use when looking for suppliers. 

Why should I change our current provider?

Are they making you happy? Are they getting you the results that you want and are paying for? Are they giving you any ‘wow’ moments where they have gone over and above for you or your company? Our travel agent recently did this by keeping an eye on NAB flights – he found that a seat had become available on the direct flight home, making me a very happy person. He didn’t have to do this, but I won’t be changing them any time soon. If the answer to any of the above is no, then look at changing. Start making enquiries – recommendations are always the best route in my mind – and speak to a handful of potential suppliers. See who you gel with and will provide you with what you want for your budget. 

Is it going to be difficult to change our current provider?

Sometimes it is ‘better the devil you know’ but the new potential provider should make switching as easy as possible for you. Depending on what it is they are doing, they should be investing the time and their money on getting to know you and your company, providing you with the contracts, instructing you on how the teams will work together and who is responsible for what – they should be the ones doing the legwork here, so all you are seeing are the benefits of moving. 

How much is it going to cost me?

Everyone has a budget in mind, whether they say they have or not. I feel it is always best to ask that question to a potential client, and the potential client should be honest so that from the start you know what price range you are in. We would also be stressing the benefits of spending that money at that time, by showing expected results or some KPIs. Then start negotiating and come up with a price and list of activities that you are both happy with (and in the case of the electrician, make her a cup of tea and a biscuit). 

Do you know what you are doing, or do you know the industry we work in?

Well, I hope that my electrician knows what she is doing, but is she used to doing large corporate buildings or can she fix something in my house that can avoid damaging some lovely wallpaper?? My recommendation here is to find specialists – find out who other people you know are using, whether they work with the major industry players, and find out about their set-up – do they have the in-house capabilities that you need?

There are plenty more questions to ask, but my biggest advice is: don’t be scared! Outsourcing and changing your current provider could bring major benefits to your company, and also to you personally. And feel free to ask me any of these questions… 


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing,

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.