Entertainment Globalization Association Appoints Bubble Agency as its PR Agency of Record

LOS ANGELESNovember 23, 2021 – The Entertainment Globalization Association (EGA), a trade association focused on entertainment globalization, has appointed Bubble Agency, the global PR, marketing and events specialist for the media and entertainment technology and services sectors, as its PR agency of record.

The EGA is dedicated to building a stronger connection with the creative talent that entrusts the media globalization industry to “retell” their stories for audiences in different cultures and languages. Its main areas of focus are creating standardization, conducting localization research, creating industry education opportunities, and celebrating high-quality localization for episodic, feature-length, and gaming entertainment.

Led by Bubble Agency’s Head of Americas, Kim Willsher, and Senior Account Director, Laura Cabarcos, the Bubble Agency team will focus on raising awareness of the EGA among content creators, with a particular focus on promoting EGA Insights Committee’s consumer research.

“EGA conducts ongoing research to give content creators a deeper understanding of the impact globalization has on entertainment audiences,” said Chris Fetner, EGA’s Managing Director and a former Netflix executive who spent nearly a decade supporting the company’s localization efforts. “Bubble Agency’s deep expertise in the media and entertainment technology and services industry will help us raise awareness of these insights so that creatives can understand where there are opportunities to better entertain their global audiences.”

Bubble Agency’s CEO, Sadie Groom, added: “As demonstrated by global hits like Squid Game, localization has never been more important for the media and entertainment industry. The EGA has quickly established itself as the authority on media localization standardization, research and education, and we’re looking forward to raising awareness of its important work among content creators.”

This new client win follows significant growth for Bubble Agency in 2021. Other companies that have appointed Bubble this year include:

  • Advanced Systems Group (ASG), the leading provider of solutions, systems and services for media production and post in the U.S.
  • iWedia, a leading provider of world-class software solutions for connected TV devices
  • Mark Roberts Motion Control (MRMC), a Nikon Group Company
  • Singular.live, the pioneer of revolutionary cloud-based technology for live graphic overlays
  • Workflow Intelligence Nexus (WIN), a leader in media workflow automation
  • Xencelabs Techologies Ltd., which develops innovative professional digital design tablets and accessories

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A Few Kind Words...

Catherine Watling – Visual Data
Visual Data - Catherine Watling

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP
CVP - Mark Forth

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech
Masstech - Nik Forman

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – disguise
disguise - Tom Rockhill

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show
The Media Production and Technology Show - Charlotte Wheeler

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream
Primestream - Robert Lisman

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.

Bob Boster – Clear-Com
Clear-Com - Bob Boster

One thing that really sets them apart is the depth of their relationships with the editors and the community that serves our space.

Brian Clark – NEP UK
NEP UK - Brian Clark

They're a nice, easy, straightforward, honest company to deal with.

Jon Finegold – Signiant
Signiant - Jon Finegold

As Signiant’s core market is M&E, Bubble has proven to be the perfect agency for us. They understand our market and are well-connected with the key influencers, publications and events in the industry. Day-to-day they are always on top of every detail and are a joy to work with. They are, after all, Bubbles.

Kimberley Zajicek – PHABRIX
PHABRIX - Kimberley Zajicek

The Bubbles are highly knowledgeable, reliable and have become an integral part of our team. Their winning combination of industry passion and communications expertise has generated a significant increase in our media presence, both in print and online.