Entertainment Globalization Association Appoints Bubble Agency as its PR Agency of Record

LOS ANGELESNovember 23, 2021 – The Entertainment Globalization Association (EGA), a trade association focused on entertainment globalization, has appointed Bubble Agency, the global PR, marketing and events specialist for the media and entertainment technology and services sectors, as its PR agency of record.

The EGA is dedicated to building a stronger connection with the creative talent that entrusts the media globalization industry to “retell” their stories for audiences in different cultures and languages. Its main areas of focus are creating standardization, conducting localization research, creating industry education opportunities, and celebrating high-quality localization for episodic, feature-length, and gaming entertainment.

Led by Bubble Agency’s Head of Americas, Kim Willsher, and Senior Account Director, Laura Cabarcos, the Bubble Agency team will focus on raising awareness of the EGA among content creators, with a particular focus on promoting EGA Insights Committee’s consumer research.

“EGA conducts ongoing research to give content creators a deeper understanding of the impact globalization has on entertainment audiences,” said Chris Fetner, EGA’s Managing Director and a former Netflix executive who spent nearly a decade supporting the company’s localization efforts. “Bubble Agency’s deep expertise in the media and entertainment technology and services industry will help us raise awareness of these insights so that creatives can understand where there are opportunities to better entertain their global audiences.”

Bubble Agency’s CEO, Sadie Groom, added: “As demonstrated by global hits like Squid Game, localization has never been more important for the media and entertainment industry. The EGA has quickly established itself as the authority on media localization standardization, research and education, and we’re looking forward to raising awareness of its important work among content creators.”

This new client win follows significant growth for Bubble Agency in 2021. Other companies that have appointed Bubble this year include:

  • Advanced Systems Group (ASG), the leading provider of solutions, systems and services for media production and post in the U.S.
  • iWedia, a leading provider of world-class software solutions for connected TV devices
  • Mark Roberts Motion Control (MRMC), a Nikon Group Company
  • Singular.live, the pioneer of revolutionary cloud-based technology for live graphic overlays
  • Workflow Intelligence Nexus (WIN), a leader in media workflow automation
  • Xencelabs Techologies Ltd., which develops innovative professional digital design tablets and accessories

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A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.