Behind The Bubble – Laura Cabarcos

We are a fun team made up of an array of exciting personalities. Find out more about the faces behind the team in our Behind The Bubble Q&A.

Laura Cabarcos – Account Director

What was your first job?
I completed a Summer internship at ELLE Magazine when I was 16. I was already attracted by the media world by then and really wanted to understand the business behind a popular magazine.

What did you want to be when you were growing up?
I wanted to be Chief Editor of a Fashion magazine. At that time the job seemed to be all about going to fashion shows and interviewing celebrities. Wasn’t I naive?

Soundtrack of your life?
Dancing queen, Abba

Biggest pet peeve?
People suddenly stopping or changing pace in the middle of the street.

What is one thing you’re learning and why is it important?
To be patient. I think it is a quality we should all try to master, especially when you work in PR. Results don’t come in as soon as you have pitched a story and your stress level can drop down a level once you interiorize this.

Favourite phrase; English and another language?
My all time motto: When life gives you lemons…make lemonade

What is your guilty pleasure?
Weekend breakfasts. It is all about pancakes and spending the whole morning catching up on the news and social media.

What is your most used emoji?
🤣 and 💃🏼 (my own interpretation of laugh & enjoy life)

Do you have a hidden talent?
Multitasking. I even surprise myself with the amount of things I can do at the same time.

Do you have an industry idol, if so who? And why?
I admire the perseverance of some of the founding fathers of the PR industry such as Harold Burson. They shaped the PR business and made it relevant and applicable to any industry. However, being a big defender of teamwork, I admire the work of several brand teams such as the ones behind Netflix, Nike and Spotify. Their campaigns are genuine, fresh and very linked to popular culture.

What is your favourite thing about being a Bubble?
Bubble is offering me the opportunity of seeing the other side of the Entertainment industry and working with very talented people who are always looking out for each other.

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A Few Kind Words...

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – Disguise

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.