Signiant’s enterprise software provides the world’s top content creators and distributors with fast, reliable, secure access to large media files, regardless of physical storage type or location.
By enabling authorized people and processes to seamlessly exchange valuable content – within and between enterprises – Signiant connects the global media supply chain.
Bubble Agency have an on-going global PR retainer with Signiant.
Signiant enlisted Bubble to provide communications services to significantly raise the company’s global profile with the media and entertainment press.
STRATEGY AND PLAN
- Devised a thought leadership campaign to position Signiant as expert industry commentators
- Constant pitching and securing of articles and case studies
- Meetings with press at key tradeshows to re-educate them on Signiant
- Supporting social media campaign to extend Signiant’s online presence
Tracked over 12 months
- Industry comments and case studies – placing every month in tier one industry titles
- Press coverage – increased in coverage from an average of two pieces per month before Bubble started to 15-20 press hits per month
- Social media – weekly plan, five to seven posts per week across three platforms, resulting on a monthly average of 50,000 impressions
- At NAB 2019 Signiant had 35 press appointments and won two awards