Bubble Agency Appoints B2B Technology PR Expert Kim Willsher as Head of Americas

August 17, 2021 – Los Angeles, USA – Bubble Agency, the global PR, marketing and events specialist for the media and entertainment technology and services sectors, today announced the launch of its Americas operation, Bubble Agency Inc., and the appointment of B2B technology PR professional, Kim Willsher, to the newly created role of Head of Americas to lead business in the region.

The appointment of Willsher, who has over two decades of marcomms experience, bolsters Bubble Agency’s collective years of media and entertainment expertise and positions the company as the ‘go-to’ marcomms agency in the Americas and globally for the delivery of strategic 360-degree PR and marketing campaigns.

Willsher joins from Red Lorry Yellow Lorry where for the past 11 years she held the position of Director, LA and was responsible for setting up and leading the agency’s Los Angeles office and overseeing global campaigns for its media and entertainment clients. Before moving to Los Angeles, Willsher spent six years at Red Lorry Yellow Lorry’s London office. She started her PR career at B2B telecoms PR agency Liberty Communications in 2000. Her client experience includes AMD, Autodesk, Avid, Cinesite, Deluxe, EVS, Guinness World Records TV, IBM Aspera, Haivision, LEE Filters, Light Iron, Panalux, Panavision, Prime Focus, Quantum, Rosco, Vecima, Vicon, and Vizrt. 

Sadie Groom, Managing Director, Bubble Agency, said: “I am so pleased to welcome Kim to the team. She has a reputation for being one of the finest PR professionals in the industry, and her connections and contacts will enable Bubble to build on our existing presences in the Americas and continue to transform businesses with our knowledge and network.”

Bubble Agency has had a presence in the USA for over a decade, utilizing a talented pool of specialist publicists and content writers who will make up the team under Willsher. Establishing Bubble Agency Inc. and setting up home in Los Angeles serves to meet the agency’s growing client base in the region. Over the past six months the company has secured contracts from a growing number of innovative technology players, including Xencelabs and GridMarkets, with more client wins to be announced imminently.


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.