Bubble Agency Appoints B2B Technology PR Expert Kim Willsher as Head of Americas

August 17, 2021 – Los Angeles, USA – Bubble Agency, the global PR, marketing and events specialist for the media and entertainment technology and services sectors, today announced the launch of its Americas operation, Bubble Agency Inc., and the appointment of B2B technology PR professional, Kim Willsher, to the newly created role of Head of Americas to lead business in the region.

The appointment of Willsher, who has over two decades of marcomms experience, bolsters Bubble Agency’s collective years of media and entertainment expertise and positions the company as the ‘go-to’ marcomms agency in the Americas and globally for the delivery of strategic 360-degree PR and marketing campaigns.

Willsher joins from Red Lorry Yellow Lorry where for the past 11 years she held the position of Director, LA and was responsible for setting up and leading the agency’s Los Angeles office and overseeing global campaigns for its media and entertainment clients. Before moving to Los Angeles, Willsher spent six years at Red Lorry Yellow Lorry’s London office. She started her PR career at B2B telecoms PR agency Liberty Communications in 2000. Her client experience includes AMD, Autodesk, Avid, Cinesite, Deluxe, EVS, Guinness World Records TV, IBM Aspera, Haivision, LEE Filters, Light Iron, Panalux, Panavision, Prime Focus, Quantum, Rosco, Vecima, Vicon, and Vizrt. 

Sadie Groom, Managing Director, Bubble Agency, said: “I am so pleased to welcome Kim to the team. She has a reputation for being one of the finest PR professionals in the industry, and her connections and contacts will enable Bubble to build on our existing presences in the Americas and continue to transform businesses with our knowledge and network.”

Bubble Agency has had a presence in the USA for over a decade, utilizing a talented pool of specialist publicists and content writers who will make up the team under Willsher. Establishing Bubble Agency Inc. and setting up home in Los Angeles serves to meet the agency’s growing client base in the region. Over the past six months the company has secured contracts from a growing number of innovative technology players, including Xencelabs and GridMarkets, with more client wins to be announced imminently.


A Few Kind Words...

Catherine Watling – Visual Data
Visual Data - Catherine Watling

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP
CVP - Mark Forth

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech
Masstech - Nik Forman

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – disguise
disguise - Tom Rockhill

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show
The Media Production and Technology Show - Charlotte Wheeler

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream
Primestream - Robert Lisman

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.

Bob Boster – Clear-Com
Clear-Com - Bob Boster

One thing that really sets them apart is the depth of their relationships with the editors and the community that serves our space.

Brian Clark – NEP UK
NEP UK - Brian Clark

They're a nice, easy, straightforward, honest company to deal with.

Jon Finegold – Signiant
Signiant - Jon Finegold

As Signiant’s core market is M&E, Bubble has proven to be the perfect agency for us. They understand our market and are well-connected with the key influencers, publications and events in the industry. Day-to-day they are always on top of every detail and are a joy to work with. They are, after all, Bubbles.

Kimberley Zajicek – PHABRIX
PHABRIX - Kimberley Zajicek

The Bubbles are highly knowledgeable, reliable and have become an integral part of our team. Their winning combination of industry passion and communications expertise has generated a significant increase in our media presence, both in print and online.