Bubble Agency Appoints B2B Technology PR Expert Kim Willsher as Head of Americas

August 17, 2021 – Los Angeles, USA – Bubble Agency, the global PR, marketing and events specialist for the media and entertainment technology and services sectors, today announced the launch of its Americas operation, Bubble Agency Inc., and the appointment of B2B technology PR professional, Kim Willsher, to the newly created role of Head of Americas to lead business in the region.

The appointment of Willsher, who has over two decades of marcomms experience, bolsters Bubble Agency’s collective years of media and entertainment expertise and positions the company as the ‘go-to’ marcomms agency in the Americas and globally for the delivery of strategic 360-degree PR and marketing campaigns.

Willsher joins from Red Lorry Yellow Lorry where for the past 11 years she held the position of Director, LA and was responsible for setting up and leading the agency’s Los Angeles office and overseeing global campaigns for its media and entertainment clients. Before moving to Los Angeles, Willsher spent six years at Red Lorry Yellow Lorry’s London office. She started her PR career at B2B telecoms PR agency Liberty Communications in 2000. Her client experience includes AMD, Autodesk, Avid, Cinesite, Deluxe, EVS, Guinness World Records TV, IBM Aspera, Haivision, LEE Filters, Light Iron, Panalux, Panavision, Prime Focus, Quantum, Rosco, Vecima, Vicon, and Vizrt. 

Sadie Groom, Managing Director, Bubble Agency, said: “I am so pleased to welcome Kim to the team. She has a reputation for being one of the finest PR professionals in the industry, and her connections and contacts will enable Bubble to build on our existing presences in the Americas and continue to transform businesses with our knowledge and network.”

Bubble Agency has had a presence in the USA for over a decade, utilizing a talented pool of specialist publicists and content writers who will make up the team under Willsher. Establishing Bubble Agency Inc. and setting up home in Los Angeles serves to meet the agency’s growing client base in the region. Over the past six months the company has secured contracts from a growing number of innovative technology players, including Xencelabs and GridMarkets, with more client wins to be announced imminently.


A Few Kind Words...

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – Disguise

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.