ATOMOS

Atomos has built an established and trusted brand name in professional cinematography with its on-camera monitoring and recording products.

OVERVIEW

Award-winning directors of photography already relied on these devices, so the next logical growth market for Atomos was the prosumer camera space. Bubble collaborated with Atomos on an integrated communications strategy combining media relations, social media, product reviews and branding to reach the right press and influencers in the prosumer and camera enthusiast markets – with the ultimate goal of bringing the Atomos brand from Hollywood to the home.

STRATEGY/TACTICS

Bubble Agency created a targeted and strategic plan that followed a three-month timeline
for broadening the Atomos brand into the prosumer market. Key elements included:

  • Drive new prosumer traffic to the Atomos website from key press and influencer sites to build ongoing audience engagement.
  • Identify and engage with key target media outlets to build relationships, generate meaningful editorial opportunities, and enable Atomos to “join the conversation” in the prosumer market.
  • Bubble built a database of UK- and US-based media outlets whose editorial focuses ranged from technical product reviews, hands-on tutorials, applications of photo creativity and individual shooting techniques.
  • Bubble initiated a comprehensive media outreach plan, consisting of direct journalist contact, 1:1 media breakfast sessions with Bubble reps and/or Atomos team members, and a product reviews program.
  • Bubble developed an Influencer Program, inviting bloggers, press and consumers to webinar sessions, and created a Brand Ambassador Program, actively engaging with three top influencers and providing them with an ‘Atomos kit’ to use and promote.
  • Bubble created the “Engage with Atomos Academy” program, inviting key influencers to create “how-to” videos that were shared on the Atomos site to build prosumer community engagement.
  • Additional Bubble strategies included: speaking opportunities at prosumer-focused events, securing product coverage in Black Friday and other holiday gift guides, and raffles.

RESULTS

Through its media relations and social media efforts, Bubble exceeded all program goals and metrics:

  • Secured editorial coverage in all identified key press outlets
  • Exceeded editorial coverage goals by 30% compared to metrics set at program outset, including reviews and commentary opportunities
  • Increased traffic to Atomos’ website
  • Expanded Atomos’ brand reach to include the prosumer influencer community, identifying three Atomos brand ambassadors, and successfully engaging them to promote Atomos products

SCROLL POSTS

A Few Kind Words...

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!