Our global team
We are a genuinely global organisation, with experienced professionals ready to address your needs on different continents. We create a PACT with all our stakeholders to be Passionate, Agile, Creative and Transparent. Come and meet Team Bubble!
Bubble Advisory Board
Catherine Davies
Americas Bureau Chief at SportBusiness
Davies is a senior sport business executive with decades of experience across global sports media, marketing, and research. She provides insight into the commercial dynamics shaping professional sport and media rights, drawing on a career that spans intelligence, communications, and executive leadership roles across international markets.
Andrew Elvish
Vice President of Global Marketing at Genetec
Elvish leads global marketing strategy for one of the world’s leading enterprise physical security software companies, working closely with partners and customers across EMEA, APAC, and the Americas. With more than two decades of experience in security and technology, he brings deep expertise in brand building, partner-led growth, and scaling global organizations.
Laila Hede Jensen
CEO and Founder of Zenova ApS
Jensen is an experienced business transformation leader with more than 20 years of executive leadership in the global AV and digital signage sector. She has held senior executive roles at companies including Samsung, Panasonic, Unilumin, SiliconCore, and ZetaDisplay, where she led international growth, technology adoption, and complex cross-border M&A transactions. Her experience spans scaling technology-driven businesses, integrating acquisitions across multiple regions, and building sustainable, scalable operating models in global markets.
Ian Munford
Strategic Business Development Lead for Media, Entertainment, Games, and Sport at AWS
Munford works with global media and entertainment organizations as they modernize platforms and business models amid fundamental industry change. His career spans broadcast, cloud, and large-scale digital transformation, with a consistent focus on translating technological change into practical, scalable outcomes.
Team Bubble
Sadie Groom
CEO
United Kingdom
Sadie founded Bubble in 1999 and is still very much the driving force. Sadie not only looks after the business side of Bubble and client strategy but also heavily promotes the role of women in the industries she works in. In 2017 she founded Rise, which is a global group offering mentoring, training and awards across all job roles, plus an Academy for children and university students. In 2025, Sadie launched Rise AV for that sector and it now operates in the UK, APAC and the US. Sadie is also on the board of Buckinghamshire New University and acts as an advisor to the DPP. Sadie is a keen traveller for business and pleasure and would like to spend more time on the golf course.
Bubbly, golf, beach, jigsaw puzzles, determination, theology degree, white wine, Lipstick Jungle, rare, thoughtful, chicken pies, Oxford United, lists, karaoke, ambitious, West Wing, Ken Follet, Deacon Blue, business class, family
Louise Wells
VP of Strategic Accounts – Sports
United Kingdom
With over 20 years of B2B media technology and sports PR experience, Louise leads Bubble Agency’s sports division. She oversees the dedicated team across Europe and the Americas, delivering strategic communications for federations, rights holders, broadcasters and leading technology providers. Louise has worked with high-profile organisations including EMG/Gravity Media, Telstra Broadcast Services, Pixellot, PlayOn Sports and Magnifi. A respected industry voice, she regularly chairs conference panels exploring the trends shaping the future of sports broadcasting and media technology.
Veronique Froment
VP of Strategic Accounts – Security & IT
United States
Having cut her PR teeth at Saatchi and Saatchi in London, Véronique went on to become global PR lead at Avid Technology where for several years she managed the reputation of this icon of the media and entertainment technology industry. As a senior PR professional, Véronique managed a number of PR agencies on both sides of the Atlantic over the years. Sadly, none ever provided what she was looking for: senior-level support, true industry expertise, and world-class copywriting skills. Identifying a true need in the market that was not provided by any of the larger agencies at the time, Véronique decided to create her own specialist consultancy, HighRez. Two decades later, she has managed the reputations of some of the biggest names in the industry and helped smaller organizations make a name for themselves, including Genetec, Hanwha Vision (formerly Samsung), i-PRO (formerly Panasonic), IMAX, Avid, Telestream, Pebble Beach Systems, iZotope, Facilis, Signiant and Softimage to name a few. Having lived and worked in France, the UK, Canada, and the US, she's now growing roots in the state of New Hampshire, where her options are to “live free or die” according to the state’s motto.
Doug Hansel
Technology Evangelist
United States
Doug has over 30 years of experience in the video and audio technology sectors. He works with top-tier companies in the Media & Entertainment industry, such as IMAX, and the Video Security market, for companies like i-PRO (Panasonic). Before joining HighRez as a technology evangelist, Doug was senior product marketing manager for the professional video segment at Avid. From his beginning days working in the recording studio with the likes of Ringo Starr, Carl Perkins, Willie Nelson, Sting, and Dire Straits, together with famous gear like the NED Synclavier, to being the product designer for Avid’s Media Composer and Symphony software and Nitris hardware, he’s been fortunate to work and live in a lot of cool places such as London, Johannesburg, and Boston. When he’s not writing about technology, he’s deep into it. He talks to astronauts on the space station, and his pandemic project was configuring an amateur radio setup that could bounce signals off the moon and back to distant stations on Earth. He’s contacted 11 European stations via Moonbounce so far! Most of all, he likes telling a good story and can get people excited about pretty much any technology he’s into.
Kelli Neve-Read
Director of Media Relations
United Kingdom
Kelli is a passionate and highly focused PR and events professional with extensive experience across the broadcast, media technology and ProAV industries. Results-driven and relationship-focused, she leads media relations and events programmes for clients, including overseeing PR for MPTS, the UK’s premier event for media, production and broadcast professionals. She loves connecting, building and nurturing strong and trusted relationships with clients, industry media and analysts. During her 10 years at IBC, one of the world’s most influential media and entertainment events, Kelli held senior leadership roles including Head of Exhibitions and Head of Events. Prior to this, she held a variety of senior event operations positions at organisations including Informa Telecoms and Media. Having worked with a wide range of clients throughout her career, Kelli brings extensive experience in leadership, relationship management and delivering high-quality results. Well known within the industry (along with her infectious laugh), she brings a wealth of expertise, energy and enthusiasm to Bubble Agency, its clients, and the press and industry community.
Enjoying Time with Family and Friends, Laughing, Volunteering, Walks on the Beach, Meditation, Reading, Fish and Chips
Peggy Blaze
Account Director
United States
Peggy brings over 20 years of media and PR experience to her role as Account Director to Bubble’s Los Angeles office. Her background in television production and pro audio helped to hone her expertise and industry insight into the broad scope of Pro AV. Peggy has led media campaigns for high-profile clients such as Yamaha, Biamp, BenQ, Legrand | AV and VITEC.
Crosswords, a Jeopardy!-junkie, podcasting, tennis, travel
Shawn Belluigi
Account Director
United Kingdom
Shawn started his career as an IT professional who worked as a programmer, Unix specialist, infrastructure and operations manager who took a six-month PR project in 2000 on the FIFA World Cup and found his true calling. Shawn has worked in various PR campaigns with sports clients like Coca-Cola, FIFA World Cup, KFC, Barclays, the Premier League, Supersport, South African Rugby Union, Cricket South Africa and Confederation of African Football. In other industries, he has worked with ABSA Group Limited, Bombay Sapphire, the Kay Motsepe Foundation, Sanlam and various other financial institutions.
Season Skuro
US Account Director, Sports & Media
United States
Season brings over 25 years of PR and marketing experience spanning sports, media, and entertainment. She has deep expertise working across the sports ecosystem, from leagues to technology providers and emerging innovators, helping brands build visibility, drive partnerships, and connect with fans. Season has led communications for high-profile clients including Speedo, the LPGA, Showtime Boxing, the Big 12, Relo Metrics, and ASB GlassFloor. She is actively involved in leading industry organizations such as Profluence, Digital Entertainment Group, Women in Sports & Entertainment, PRSA and CNBC Boardroom, maintaining a strong industry network shaping the future of sports.
Becky Bates
Marketing Manager
United States
Becky is a content and marketing strategist with 15+ years experience in the fields of travel and technology, working with a range of B2B, B2C, and B2G companies. She has helped dozens of brands build their identities and reach the right audiences via content production, digital marketing, PR, and events management, and has a proven track record of producing measurable brand growth. In her spare time she loves to travel and spend time with her husband, young son, and Rottweiler mix.
Travel, singing, reading, painting, dogs, blogging, writing, Disney, Harry Potter
Beth Harper
Digital Executive
United Kingdom
Beth is a digital marketing strategist with extensive experience managing social media, content creation, and copywriting for clients in the broadcast, technology, and event industries. Passionate about social media, Beth loves the creative opportunities it offers and takes pride in combining her creativity with a keen eye for detail. She thrives on discovering new trends and working in such a diverse and dynamic industry, where no two days are ever the same.
Hiking, reading, photography, dog training and competing in scent work, being outside and trying new foods!
Nikita Panchal
Senior Marketing Consultant & Strategist
United Kingdom
Nikita is a Chartered Marketer with both a Bachelor’s and Master’s degree in Marketing. She brings over 16 years of experience across all facets of marketing, with a strong track record in strategic planning, analysis and omni-channel campaign delivery at both national and international levels. She firmly believes in the power of inbound marketing and brings a wealth of expertise to Bubble, including HubSpot, marketing automation, martech, marcomms and broader strategic marketing consultancy. Outside of work, Nikita is an ex-yoga teacher and YouTuber, speaks five languages, and is currently learning to swim at the grand age of thirty-something.
Yoga, YouTube, vegetarian cuisine and R&B music
Kim Hebdon
Content Creator
United States
Kimberley (Kim, Kimmi) is a versatile content creator known for her creative approach and attention to detail and deadlines. Involved in the Broadcast, Post, and AV technology media industries for over 25 years, Kim’s experience spans strategic marketing, communications, market research, and written content creation. With a background working on diverse projects with global colleagues and clients, Kim’s ability to understand and translate a client’s needs showcases her enthusiasm and passion for helping people and companies thrive.
Kim finds inspiration in her family, nature, gardening, culinary experiences, hiking, and playing tennis.
Mimi Rossi
Marketing Specialist
United States
With more than 20 years in “The Biz,” Mimi has touched on many aspects of the entertainment industry. Her wheelhouse includes marketing and communications, design and graphics, data management, website management and more.
Voice actor, artist, nonprofit leader, author, creative human, vegan.
David Bradbury
Messaging Expert
United Kingdom
Bubble’s messaging expert, David Bradbury is a former creative, and creative director, at agencies including Ogilvy London. He now works with organisations of all sizes, helping them clarify their marketing messages so they can communicate with confidence. David has worked on many of our clients including EMG, EIZO, D&B and CODEX & PIX Systems - we’re delighted to have him as part of Bubble’s Big Network.
Palina Kroujkova
Sales Admin Support
United Kingdom
Dedicated Sales Admin Support professional with a strong background in Sales enablement and administration. Palina streamlines processes, manages data, and supports Bubble to improve efficiency and Sales performance. She enjoys bringing her experience from a broad variety of industries into the PR world. Outside of work, she is an avid music lover and is active in the exciting and emerging artist scene in London.
Shoegaze music, Cambridge, Old man pubs, Russian literature, Board Games, South of France, 90s Japanese comics, Showjumping, Inquisitive, RPGs
Kim Velasco
Account Manager
United States
Kim Velasco is a dynamic public relations strategist with a proven track record of delivering impactful results in the physical security, cybersecurity, artificial intelligence (AI), and broader B2B technology sectors. Whether working with startups or established enterprises, Kim combines her expertise in emerging technologies with a keen understanding of market trends to position her clients as industry leaders. Her passion for technology and communication fuels her dedication to shaping narratives that inform, inspire, and make an impact for Bubble and her clients. Kim's approach to PR is rooted in strong client relationships, ensuring seamless collaboration and alignment with organizational goals. She has successfully secured coverage in top-tier outlets and specialized trade media, elevating the profiles of innovative brands and thought leaders.
Loves to travel to new places, read fantasy and mystery books, hike, eat bagels, do pilates, ski green runs, go to the movie theater, and attend concerts.
Jonalyn Morris
United States
Jonalyn brings more than 20+ years of experience leading the go-to-market strategies, strategic partnerships, and communications for some of the most iconic global brands, including Beats by Dre, Disney Interactive, DTS, Nokia, and Sony. Passionate about supporting startup founders and leveraging the learnings as cofounder of her own sports marketplace, Obsesh, Jonalyn is also a sought-after media relations specialist in the sports tech space.
Phoebe Nelms
Account Manager
United Kingdom
Phoebe has worked in the media and communications industry for nearly five years, with over two years' experience working specifically with tech clients. She has delivered a range of B2B and B2C PR campaigns, helping brands build awareness, secure meaningful media coverage, and craft communications that connect with the right audiences. Her work spans media relations, content development, event support and social media strategy, with a strong focus on storytelling and relationship-building.
Running, Countryside walks, Reading, Enjoying time with friends
Cam Frechette
Account Executive
United States
Based in New England, Cam has more than four years of experience across the technology and sports industries, working with leading innovators including Blackmagic Design, Matrox Video, Signiant, and Mark Roberts Motion Control. Combining hands-on media technology expertise with a passion for storytelling, Cam helps brands define and strengthen their identity while bringing fresh perspective and valuable industry insight to the Bubble team.
rugby, binging a new tv show, hiking with my dog, trying new foods, crosswords, live music, collecting vinyl records
Remi Ostroff
Account Coordinator
United States
Remi has a diverse background with degrees in marketing and sustainability, where she has developed strong skills in communication, organization, and creative problem-solving. She brings a thoughtful, detail-oriented approach to her work, and enjoys working in collaborative environments. Remi values spending time recharging and staying balanced.
Hiking, trying new restaurants, sewing, crocheting, dogs, spending time with family/friends, pickles, sustainability, beach, empathetic, bubbly, foodie
Abbie Pavitt
Account Coordinator
United Kingdom
Abbie is a Geography graduate with experience in fast-paced, client-facing environments, including her time working with the IBC team, where she supported press, conference speakers and exhibitors. She brings a strong passion for storytelling and brand communication, alongside a proactive approach and the ability to learn and adapt quickly. Abbie is excited to apply these skills at Bubble.
Travelling, reading, music, attending events, and spending time with friends and family.
Kamera Gocul
Office & Team Manager
United Kingdom
Kamera is an experienced Office Manager with a passion for people, workplace culture and keeping everything running smoothly behind the scenes. With several years experience in People Ops & HR, she supports the team across onboarding, benefits, compliance and day-to-day office management, helping create an environment where people feel connected. Outside of keeping the internal Bubble engine running, she loves all things wellbeing and balance from yoga, nature walks, to herbal teas!
Incense sticks, candles, dancing, Ragdoll cats, travel, sushi, music, cinema popcorn.
Wendy Mattock
Content Creator
Dubai
Having begun her career in the broadcast industry back in 1996, Wendy has since honed her marketing and PR skills at Avid, post-production facility Resolution and, of course, Bubble Agency, where she has worked across a wide variety of evolving technologies. Wendy loves writing; she is our resident copy editor/QC and is based in Dubai.
Books, movies, sunshine, tea, cake
David Tutin
Technical Copy Writer (UK)
United Kingdom
David is a B2B technology copywriter and PR expert with over 25 years’ experience. He has worked at a senior level for three of the UK’s top 10 tech PR agencies, as Director of Comms in-house and as a freelance writer and PR consultant.
Wolseley
Chief Canine Officer
United Kingdom
Wolseley joined team Bubble in January 2022. He’s often found snuggled under a desk in the office or sat on someone’s lap enjoying a power nap. He loves his broccoli soft toy, whimzee chews and cuddles. He attends client meetings when his schedule allows.
Dinky
Chief Feline Officer
United Kingdom
Dinky is the Chief Feline Officer at Bubble and resides at the Groom household. She is a rare breed Scottish Fold and is a much loved house cat who sometimes appears on Zoom calls.
The Bubble team is expanding and we are always looking for talented people to join our team. If you are interested in working in a no-nonsense boutique communications agency, with global offices and clients, please get in touch with us at careers@bubbleagency.com.
"I have been working with Bubble for going on four years. ASG is a complex company in a fast paced, constantly innovating industry. ASG has multiple business units and works in many markets. Bubble has been a key partner in taking us from a whisper to a brand with significant impact. They helped us launch a website that gives us continually increasing performance. In addition, they have helped us write and publish client stories that have allowed us to win project awards. I could go on, but what stands out most is their work ethic, and attention to detail. All with a smile, regardless of the deadline. They deliver what we need with polish and poise. I cannot recommend them enough."
Amy Lounsbury
Director of Marketing, Advanced Systems Group
"As we expanded Acoem ATD into the physical security market, Bubble helped us build awareness and credibility quickly. Their team took the time to understand both our technology and our business, producing thought leadership content and media coverage that significantly increased our visibility across the industry."
Timothy English
Managing Director, Acoem ATD
"I have never felt the personal care and support from a vendor like I have from Bubble Agency. Everything from the support I received at our largest trade show, InfoComm, to the support I'm getting on strategy and ideation perspective with PR and content for our organization. The Bubble team is super responsive, they're always on top of everything. Working with Bubble enables us to do a lot that we wouldn't be able to do normally internally. It feels like an extension of our team, and we have folks and team members across the world. It really increased the scope of what we're able and capable of doing."
Laura Madaio
Director of Global Marketing & Communication, Yamaha Unified Communications
"Bubble Agency brings a ton of value to our business. Really, for me, it’s about their breadth of journalist and industry contacts globally that helps us access new markets. Working with Bubble enables us to do a lot that we wouldn’t be able to do internally."
Erica Watts
Director of Communications, Ross Video
"All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly."
Andrew McKinlay
Marketing Director, Avolites
"Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team is always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!"
Dawn Bochenski
CVP
"Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental to the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through media relations and at trade shows."
Tom Rockhill
Disguise
"Bubble Agency has worked with Media Production & Technology Show for the last nine years to provide exhibitor PR, gain coverage in the wider industry press, and organise all of our contras. We have always been impressed with their professionalism, the ability to turn around requests quickly and run our PR Lounge to a high standard during the show."
Charlotte Wheeler
Media Production and Technology Show
"One thing that really sets them apart is the depth of their relationships with the editors and the community that serves our space."
Bob Boster
Clear-Com
"The Bubble team is super responsive. They're always on top of everything. They just help us stay organized with all of our media outreach, and they're so well connected that they're able to to really drive our news into into the media entertainment ecosystem very quickly."
Jon Finegold
former CEO, Signiant
"The Bubbles are highly knowledgeable, reliable and have become an integral part of our team. Their winning combination of industry passion and communications expertise has generated a significant increase in our media presence, both in print and online."