Behind The Bubble – Sadie Groom

We are a fun team made up of an array of exciting personalities. Find out more about the faces behind the team in our Behind The Bubble Q&A.

Sadie Groom – Managing Director

What was your first job?

My first job was my own business – I realised that everyone in our village spent the weeks before Christmas delivering cards around to all the houses. So, I set up a business where they delivered them all to my house, paid me money, and I collated them all and delivered a batch to each house. I was 8 years old and gave the money to charity.

What did you want to be when you were growing up?

Initially, I always thought I would be a TV reporter and used to practice news reports in my bedroom with a hairbrush (I knew I could never be a singer and all of my friends; family and many industry people would agree with that). After that, it was to be CEO of a football club – Karren Brady was my hero and only yesterday whilst listening to 5Live and hearing Luton’s CEO Gary Sweet talking I did have a tiny feeling that I still might want to do that job.

Soundtrack of your life?

Can I have two? First off is Dignity by Deacon Blue – I love anything to do with boats and water and would always like to be seen as dignified. My second one is You Get What You Give by the New Radicals – this is something I always try and remember from a positive and negative point of view.

Biggest pet peeve?

Rucksacks on backs on packed trains, planes and tubes.

What is one thing you’re learning and why is it important?

I am trying to learn to do something for myself every day, whether that is get on my Peloton or go and smash some golf balls or just watch my favourite TV programmes on my own. It’s important to get some time on your own every day and it makes me feel like I have achieved something that isn’t just work.

Favourite phrase; English and another language

Everything happens for a reason – which I usually start the saying with “Without wishing to sound like Maria from the Sound of Music”

What is your guilty pleasure?

Watching Grey’s Anatomy, in fact any US medical dramas – I could be a surgeon by now!

What is your most used emoji?

A plain old smiley face because I usually can’t work out what most of them are (bad eyesight and refusal to wear varifocals)

Do you have a hidden talent?

I used to be really good at remembering people’s names and birthday’s, but the years have taken its toll on this a bit!

Do you have an industry idol, if so who? And why?

Oh, too many as I love all the industries and we work in and the people in them. If I had to pick three it would be: Naomi Climer for being the first female president of the IET and all her other great roles and being a lovely person. Margaret Craig from Signiant who has worked her way through the broadcast manufacturer sector and leads Signiant in an intelligent and supportive way with an added bit of fun and style. Carolyn McCall from ITV who has held so many senior positions, turned Easyjet around in my opinion, and is now bringing her amazing business and people skills to the broadcast world.

What is your favourite thing about being a Bubble?

Again, I am going to ask for two.

Number one – I just love the world of media and entertainment. Yes my TV choices may be a bit dubious as are my favourite bands and my football team (Oxford United) but I just love the industries we work in, the fact that they are truly global and that I get to write about and promote TV, film, sport and live events.

Number two – the people. I have grown up in these industries and so many of my best friends (and husband) work in the sector. My fellow Bubbles just make me proud every day and especially over the past three months I have seen how much of a family we are and the support we have given each other in good times and bad.


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing,

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.